Glossary

App Metrics
App Analytics

What are app metrics and app analytics?

App metrics are used to measure the success of mobile apps. There are many types of app metrics - including app usage metrics like DAU and MAU; business metrics like eCPM and LTV; app performance metrics like crash rate; app engagement metrics like retention rate; and growth metrics like k-factor. Each type provides app developers with valuable insight. For example, mobile app performance metrics inform app developers on the user experience, tracking technical errors and failures.

Typically, app developers use app analytics tools to track and measure app activity, such as application performance metrics and other mobile app analytics metrics. There are tools for both iOS app analytics and Android app analytics.

It can be difficult to understand which metrics are most important for your app. But mobile app analytics tell app developers what to track. Often, ad mediation platforms include application analytics and reporting solutions, providing app developers with valuable data on ad revenue and deep insights into user ad engagement.

What are mobile game analytics?

Mobile game analytics provide developers with key insights into the user behavior of their mobile gaming app - offering a look into how users interact with the game, giving the developer the necessary information to improve on the app and optimize it to suit the users needs and achieve set goals on revenue, discoverability, and other mobile game kpis.

Mobile game and performance metrics and KPIs you should be tracking

  • Retention rate
  • Lifetime value (LTV)
  • Daily active users (DAU)
  • Monthly active users (MAU)
  • Average revenue per user (ARPU)
  • Average revenue per daily engaged user (ARPDAU)
  • Crash rate
  • API latency
  • App loading
  • Average session duration
  • Session interval
  • Churn rate
  • App rating
  • eCPM

app metrics and mobile game analytics

Learn more about mobile app metrics to understand and improve app success.

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