Glossary

App Metrics – App Analytics

What are app metrics and app analytics?

App metrics are used to measure the success of mobile apps. There are many types of app metrics.  – including app usage metrics like DAU and MAU; business metrics like eCPM and LTV; app performance metrics like crash rate; app engagement metrics like retention rate; and growth metrics like k-factor. Each type provides app developers with valuable insight. For example, mobile app performance metrics inform app developers on the user experience, tracking technical errors and failures.

Typically, app developers use app analytics tools to track and measure app activity, such as application performance metrics and other mobile app analytics metrics. There are tools for both iOS app analytics and Android app analytics.

It can be difficult to understand which metrics are most important for your app. But mobile app analytics tell app developers what to track. Often, ad mediation platforms include application analytics and reporting solutions, providing app developers with valuable data on ad revenue and deep insights into user ad engagement.

Learn more about mobile app metrics to understand and improve app success.

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