Glossary

App Metrics
App Analytics

Mobile app metrics and mobile game analytics

What are app metrics?

App metrics are used to measure the success of mobile apps. There are many types of app metrics - including app usage metrics like DAU and MAU; business metrics like eCPM and LTV; app performance metrics like crash rate; app engagement metrics like retention rate; and growth metrics like k-factor. Each app metric provides app developers with valuable insight. For example, mobile app performance metrics inform app developers on the user experience, tracking technical errors and failures.

App monetization metrics

Typically, mobile app analytics tools track and measure app activity, such as application performance metrics and other mobile app analytics metrics. There are tools for both iOS app analytics and Android app analytics.

It can be difficult to understand which monetization metrics are most important for your app. But mobile app analytics tell app developers what to track. Often, ad mediation platforms include application analytics and reporting solutions, providing app developers with valuable data on ad revenue and deep insights into user ad engagement and monetization.

What are mobile game analytics?

Mobile game analytics provide developers with key insights into the user behavior of their mobile gaming app. Game analytics offer a look into how users interact with the game, giving the developer the necessary information to improve on the app and optimize it to suit the users needs and achieve set goals on revenue, discoverability, and other mobile game kpis.

Key metrics for mobile apps

  • Retention rate
  • Lifetime value (LTV)
  • Daily active users (DAU)
  • Monthly active users (MAU)
  • Average revenue per user (ARPU)
  • Average revenue per daily engaged user (ARPDAU)
  • Crash rate
  • API latency
  • App loading
  • Average session duration
  • Session interval
  • Churn rate
  • App rating
  • eCPM

app metrics and mobile game analytics

All of these items can be utilized as monetization metrics to help your business grow. Learn more about key app metrics for mobile apps to understand and improve app success.

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