What is DAU?Daily active users (DAU) is an mobile app metric which reveals the total amount of users who visit an app on a daily basis. DAU is a measure of app success, informing app developers how immersed users are and how “sticky” their app is.ironSource’s ad mediation platform includes reporting for iOS app analytics and Android app analytics, both of which include metrics like daily active users and monthly active users.
Daily Active Users
What are App Sessions? The number of app sessions measures how frequently users interact with an app. Higher …
What is App Churn App churn rate is the percentage of users who uninstall or stop engaging with an app over time. This …