Glossary

Daily Active Users (DAU)

What is DAU?

Daily active users (DAU) is an mobile app metric which reveals the total amount of users who visit an app on a daily basis. DAU is a measure of app success, informing app developers how immersed users are and how “sticky” their app is.

ironSource’s ad mediation platform includes reporting for iOS app analytics and Android app analytics, both of which include metrics like daily active users and monthly active users.

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