Monthly active users
What is MAU?
Monthly active users (MAU) is an app usage metric which reveals the total amount of users who visit an app within a 30 day period. MAU helps app developers understand their app’s popularity - is it increasing, decreasing, or stagnant?
ironSource’s ad mediation platform includes reporting for iOS app analytics and Android app analytics, both of which include metrics like monthly active users and daily active users.
MAU growth: How to increase monthly active users
There are several ways to increase monthly active users. It begins with a strong retention marketing strategy:
