Monthly active users

What is MAU?

Monthly active users (MAU) is an app usage metric which reveals the total amount of users who visit an app within a 30 day period. MAU helps app developers understand their app’s popularity - is it increasing, decreasing, or stagnant?

ironSource’s ad mediation platform includes reporting for iOS app analytics and Android app analytics, both of which include metrics like monthly active users and daily active users.

MAU growth: How to increase monthly active users

There are several ways to increase monthly active users. It begins with a strong retention marketing strategy:

Learn how users behave inside your app by using an analytics tool to track sessions, session length, buttons clicked, and more

Optimize your onboarding flow

Use push notifications and offer special promotions to encourage existing users to return

Run retargeting campaigns

Use in-app messaging as a re-engagement tool

Do email marketing

Run CPE campaigns as a way to get high-quality users cost-effectively