What is MAU?Monthly active users (MAU) is an app usage metric which reveals the total amount of users who visit an app within a 30 day period. MAU helps app developers understand their app’s popularity - is it increasing, decreasing, or stagnant? ironSource’s ad mediation platform includes reporting for iOS app analytics and Android app analytics, both of which include metrics like monthly active users and daily active users.
Monthly Active Users
What are App Sessions? The number of app sessions measures how frequently users interact with an app. Higher …
App churn rate What is churn rate? App churn rate is the percentage of users who uninstall or stop engaging with an app…