Glossary
January 04, 2018
Monthly Active Users (MAU)
What is MAU?
Monthly active users (MAU) is an app usage metric which reveals the total amount of users who visit an app within a 30 day period. MAU helps app developers understand their app’s popularity – is it increasing, decreasing, or stagnant?
ironSource’s ad mediation platform includes reporting for iOS app analytics and Android app analytics, both of which include metrics like monthly active users and daily active users.