Monthly Active Users (MAU)

What is MAU?

Monthly active users (MAU) is an app usage metric which reveals the total amount of users who visit an app within a 30 day period. MAU helps app developers understand their app’s popularity – is it increasing, decreasing, or stagnant?

ironSource’s ad mediation platform includes reporting for iOS app analytics and Android app analytics, both of which include metrics like monthly active users and daily active users.

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