Glossary

MAU
Monthly Active Users

What is MAU?

Monthly active users (MAU) is an app usage metric which reveals the total amount of users who visit an app within a 30 day period. MAU helps app developers understand their app’s popularity - is it increasing, decreasing, or stagnant? ironSource’s ad mediation platform includes reporting for iOS app analytics and Android app analytics, both of which include metrics like monthly active users and daily active users.
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