K-factor definition
In app marketing, k-factor is a metric which is describes the growth rate of apps. By measuring how many new users each of your existing users brings along to the app, k-factor provides insight into the effectiveness of incentives for current users to share the app with other people. Read more about what k-factor is and how to make your app go viral.
Related terms:
Social Ad Networks (SANs)
Social ad networks are owned and operated by major social ad platforms, such as Meta, Instagram, Snapchat, Linkedin, Pin…