The offerwall is an in-app advertising unit that app developers use to monetize their apps. It acts like a mini-store in an app, listing multiple “offers” that users can complete in exchange for receiving an in-app reward. For example, users can receive extra in-app coins if they choose to watch a video, play a mini-game, complete a survey, install an app, get to level 5 on a game, and more on the offerwall.
The mobile offerwall is completely user initiated, meaning that users choose whether or not they want to engage with the offerwall. Either, users tap on a button that’s always in the menu of your app to access the offerwall, or users are prompted when they are low on coins or other points in the game loop to engage with the offerwall.
The offerwall is a great mobile monetization strategy for any micro-payment freemium app. They work particularly well for mobile games, communication and texting apps, and social apps like dating. Data shows that 15% of the top 100 grossing apps monetize with the offerwall, and 25% of the top 100 grossing games do.