The place for people who love making, growing, and of course playing mobile games. Hear from leaders in the industry on all things related to game design, development, and culture.
Blog
3 ways to utilize ad revenue measurement to grow your game business
Lauren Luz
Developers in the gaming space are approaching growth in a way they’ve never done before - merging their monetization …
Blog
2020 mobile gaming trends
Lauren Luz
Mobile gaming industry analysis & trends in 2020In 2019, global mobile game revenue grew to $68.5B. Newzoo estimates tha…
Blog
What we learned from eMarketer's new in-game advertising report
Lauren Luz
eMarketer recently released their first ever report on mobile in-game advertising. In the report, they analyzed a number…
Blog
The dichotomy of the mobile games market
Reuben Lewis
At ironSource’s Gamefest 2019, Mishka Katkoff, who is the Head of Studio at Rovio and Founder of the Deconstructor of …
Blog
4 strategies for making killer native videos for user acquisition
Shamanth Rao
As the video opportunity continues to grow on mobile it becomes ever more important to not just do video, but also to do…
Blog
How to win with the ironSource Growth Loop: Ad Optimization & Ad Monetization
Lauren Luz
The best mobile app monetization strategies With more game companies merging their monetization and marketing teams in …
Blog
What happened at Game Product Managers & Developer Forum Montreal?
Kayla Clark
The rise of gaming companies and developers in Montreal This past October, ironSource hosted our fourth Game Product Ma…
Blog
Can eSports expand the possibilities of hyper-casual monetization?
Reuben Lewis
As the hyper-casual games market matures, competition is increasing to the point where entering and surviving is becomin…