The place for people who love making, growing, and of course playing mobile games. Hear from leaders in the industry on all things related to game design, development, and culture.
Blog
What kinds of games work best with an offerwall?
Rae Steinbach
There’s a lot to like about offerwalls: an   as high as $1,500, 5x-7x higher retention, and   up to $0.45 are just a…
Blog
Best conferences for mobile app developers in 2021
Davis Silver
Best app conferences for mobile app developers in 2021 COVID-19 is upending everything, including conferences, but conf…
Blog
Mobile gaming trends 2021
Reuben Lewis
Mobile gaming industry overview Online mobile gaming industry - analysis, trends, and statistics Gaming, and mobile ga…
Blog
4 tips for balancing UX and CVR in playable ads
Davis Silver
Creating the right playable is about more than great design. The secret lies in being able to leverage data to fine tune…
Blog
ironSource recognized as top independent SDK network for all apps globally
ironSource
Twice a year, AppsFlyer - one of the leading mobile attribution companies - releases their industry-standard Performance…
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Ka-ching! 6 best practices for monetizing idle games
Reuben Lewis
Idle games, also called incremental or clicker games, are those in which an in-game soft currency increases constantly, …
Blog
What is eCPM and how to calculate it
Jasmine Cohen
eCPM calculation, formula and meaning eCPM meaning eCPM is a term that’s thrown around quite often in the mobile adv…
Blog
3 in-ad data metrics to optimize in your mobile game ad creative - and how
Reuben Lewis
The rise of interactive ads has opened up a new world of in-ad data which gives insight into the user journey, from impr…