App Session
What are App Sessions? The number of app sessions measures how frequently…
Glossary
A
Ad Server
What is an Ad Server? An ad server is a web-based application used…
Ad Exchange
What is an Ad Exchange? An ad exchange is a real-time online marketplace…
App Churn Rate
What is App Churn App churn rate is the percentage…
ARPPU – Avg. Revenue Per Paying User
What is ARPPU? ARPPU stands for ‘Average Revenue per Paying…
ARPDAU Formula
What Does ARPDAU Mean? ARPDAU stands for Average Revenue Per…
Ad Impression
What is an ad impression? An ad impression is counted…
Ad Revenue
What is ad revenue? Ad revenue is the money apps…
App Retention Rate
What is app retention rate? App retention rate is the…
ARPU – Average Revenue Per User
What is ARPU? ARPU, or average revenue per user, is…
App Metrics – App Analytics
What are app metrics and app analytics? App metrics are…
AR Advertising – Augmented Reality
What is AR advertising? AR advertising is a mobile ad…
Ad Network
What is an ad network? Ad networks connect advertisers and…
Ad Unit
What is an ad unit? An ad unit is a…
Ad Mediation
Ad mediation and ad network mediation Ad mediation is an…
App Monetization
What is app monetization? App monetization is a means by…
B
Banner Ads
What is a banner ad? A banner ad is a…
C
CPCV – Cost Per Completed View
What is CPCV? CPCV stands for Cost Per Completed View…
CVR – Conversion Rate
What is conversion rate? CVR, or conversion rate, in in-app…
CTR – Click Through Rate
What is (CTR) click through rate? CTR, or click through…
CPC Ads – Cost Per Click Advertising
What is cost per click advertising? Cost per click advertising…
CPE – Cost Per Engagement
What is (CPE) cost per engagement? Cost per engagement, or…
CPI – Cost Per Install
What is cost per install? Cost per install, or CPI, is a pricing model used…
CPV – Cost Per View Advertising
What is cost per view (CPV) advertising? CPV or cost per view advertising is a…
CPA Marketing – Cost Per Action
What is cost per action (CPA) marketing and advertising? CPA…
Customer Cohort Analysis
What is customer cohort analysis? Customer cohort analysis is a…
D
Daily Active Users (DAU)
What is DAU? Daily active users (DAU) is an mobile…
E
Engagement Rate
What is engagement rate? Engagement rate is the ratio of…
eCPM Formula
What does eCPM stand for? The term eCPM stands for…
F
Frequency Capping
What is Frequency Capping? Frequency Capping is a feature within…
Fill Rate
What is fill rate? Fill rate is an app metric…
I
Installs Per Mille – IPM
IPM – Installs per thousand ad impressions IPM stands for…
In-App Purchase
What does in-app purchase mean? In-app purchases are virtual goods…
Interactive Ads – Interactive Mobile Ads
Interactive ads – interactive mobile ads Interactive ads are a…
In-App Advertising
What is in-app advertising? In-app advertising is a popular app…
Interstitials
What are interstitial ads? Interstitial ads are full-screen ads which…
K
K-Factor
K-factor definition In app marketing, k-factor is a metric which…
L
LTV – Lifetime Value
What is lifetime value? LTV, or lifetime value, is an…
M
Mobile Attribution
What is Mobile Attribution? Mobile attribution refers to crediting a…
Mobile Ad Fraud
What is Mobile Ad Fraud? Mobile ad fraud encompasses a…
Mobile Attribution Manipulation
What is Mobile Attribution Manipulation? Mobile attribution manipulation is the…
Mobile App User Acquisition
What is mobile app user acquisition? User acquisition is an…
Monthly Active Users (MAU)
What is MAU? Monthly active users (MAU) is an app usage metric which reveals…
N
Native Advertising & Native Ads
What is native advertising? Native advertising is a fully customizable…
O
Organic Installs
Organic App Installs An organic install is an app install…
P
Post-Install Event – In App Events
What is a Post-install Event? A post-install event is any…
Playable Mobile Ads
What are playable mobile ads? Playable mobile ads are ad…
R
Return On Ad Spend – ROAS
ROAS Explained: What is ROAS and how to calculate it?…
Rewarded Video
What is rewarded video? Rewarded video is an ad unit which offers…
S
Soft Launch
What is a Soft Launch? A soft launch refers to…
Supply Side Platforms – SSP
What is a Supply Side Platform? A supply-side platform (SSP),…
SDK – Software Development Kit
What is an SDK? SDK stands for Software Development Kit…
U
User Ad Revenue
What is User Ad Revenue? User ad revenue represents the…
User Engagement
What is user engagement? User engagement measures the degree of…
User Segmentation
What is user segmentation? User segmentation is the process of…
V
View-Through Attribution
What is View-Through Attribution? View-Through Attribution measures how many users…