Glossary

A

App Rating

What is App Rating? App Rating is a way for…

App Session

What are App Sessions? The number of app sessions measures how frequently…

Ad Server

What is an Ad Server? An ad server is a web-based application used by…

Ad Exchange

What is an Ad Exchange? An ad exchange is a real-time online marketplace…

App Churn Rate

What is App Churn App churn rate is the percentage…

ARPDAU Formula

What Does ARPDAU Mean? ARPDAU stands for Average Revenue Per…

Ad Impression

What is an ad impression? An ad impression is counted…

Ad Revenue

What is ad revenue? Ad revenue is the money apps…

Ad Network

What is an ad network? Ad networks connect advertisers and…

Ad Unit

What is an ad unit? An ad unit is a…

Ad Mediation

Ad mediation and ad network mediation Ad mediation is an…

B

Banner Ads

What is a banner ad? A banner ad is a…

C

Cross Promotion

What is Cross Promotion? Cross promotion is an app marketing…

D

Deep Linking

What is Deep Linking? Deep linking is a hyperlink that…

E

Engagement Rate

What is engagement rate? Engagement rate is the ratio of…

eCPM Formula

What does eCPM stand for? The term eCPM stands for…

F

Frequency Capping

What is Frequency Capping? Frequency Capping is a feature within…

Fill Rate

What is fill rate? Fill rate is an app metric…

I

In-App Purchase

What does in-app purchase mean? In-app purchases are virtual goods…

Interstitials

What are interstitial ads? Interstitial ads are full-screen ads which…

K

K-Factor

K-factor definition In app marketing, k-factor is a metric which…

L

M

Mobile Attribution

What is Mobile Attribution? Mobile attribution refers to crediting a…

Mobile Ad Fraud

What is Mobile Ad Fraud? Mobile ad fraud encompasses a…

N

O

P

R

Rewarded Video

What is rewarded video? Rewarded video is an ad unit which offers…

S

Soft Launch

What is a Soft Launch? A soft launch refers to…

U

User Ad Revenue

What is User Ad Revenue?  User ad revenue represents the…

User Engagement

What is user engagement? User engagement measures the degree of…

User Segmentation

What is user segmentation? User segmentation is the process of…

V

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