ARPU, or average revenue per user, is an app metric which measures the average revenue each active user generates, with revenue including in-app advertising and in-app purchases.
ARPU is calculated by summing up total app revenue, and dividing it by the number of active users. High ARPU is an indication of successful app monetization
ARPU = total app revenue/ number of active users
ironSource’s ad mediation platform includes reporting for ARPU and user-level ad revenue data.
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