The place for people who love making, growing, and of course playing mobile games. Hear from leaders in the industry on all things related to game design, development, and culture.
How to conceptualize ad creatives by being a creative sponge
Elad GabisonironSource
This is the second episode of our podcast series on ad creative optimization. In the first episode, Dan Greenberg, Chief…
How to build a world-class creative team
Dan GreenbergironSource
Dan Greenberg, Chief Design Officer at ironSource and founder of its in-house ad creative studio Playworks, discusses th…
Case Study
ironSource积分墙,助力Huuuge Games D7 ROAS
Huuuge Games, Huuuge Casino
Huuuge Games是一家社交游戏开发商和发行商,于2014年在波兰成立,在全球设有10个办事处。Huu…
Gaming in Sub-Sarahan Africa: 3 strong languages and the fastest-growing youth population
Douglas Ogeto, LudiqueWorksTom Wijman, Newzoo
This is the fifth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at…
The ultimate ad monetization strategy for IAP heavy games
Sandra Schneider, ironSourceand Lior Porat, Playtika
Learn how to balance IAPs and ad monetization from Playtika, one of the most successful IAP game developers in the world.
Breaking down the Growth Loop, Step 3: Optimizing monetization and maximizing LTV
Yevgeny PeresironSource
In the fourth episode of our Growth Loop mini-series, Yevgeny Peres, VP Growth at ironSource, breaks down step 3 of the …
How Kongregate uses the offerwall to boost IAPs, retention, and ad revenue
Justin Norman, ironSourceand Matt Brown, Kongregate
Learn how to boost retention, IAPs, and ad revenue with offerwalls from one of the most successful offerwall publishers to date - Kongregate.
Yun Yu Tan