The place for people who love making, growing, and of course playing mobile games. Hear from leaders in the industry on all things related to game design, development, and culture.
Podcast
How to conceptualize ad creatives by being a creative sponge
Elad GabisonironSource
This is the second episode of our podcast series on ad creative optimization. In the first episode, Dan Greenberg, Chief…
Podcast
How to build a world-class creative team
Dan GreenbergironSource
Dan Greenberg, Chief Design Officer at ironSource and founder of its in-house ad creative studio Playworks, discusses th…
Case Study
ironSource积分墙,助力Huuuge Games D7 ROAS
提升9倍
Huuuge Games, Huuuge Casino
Huuuge Games是一家社交游戏开发商和发行商,于2014年在波兰成立,在全球设有10个办事处。Huu…
Podcast
Gaming in Sub-Sarahan Africa: 3 strong languages and the fastest-growing youth population
Douglas Ogeto, LudiqueWorksTom Wijman, Newzoo
This is the fifth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at…
Webinar
The ultimate ad monetization strategy for IAP heavy games
Sandra Schneider, ironSourceand Lior Porat, Playtika
Learn how to balance IAPs and ad monetization from Playtika, one of the most successful IAP game developers in the world.
Podcast
Breaking down the Growth Loop, Step 3: Optimizing monetization and maximizing LTV
Yevgeny PeresironSource
In the fourth episode of our Growth Loop mini-series, Yevgeny Peres, VP Growth at ironSource, breaks down step 3 of the …
Webinar
How Kongregate uses the offerwall to boost IAPs, retention, and ad revenue
Justin Norman, ironSourceand Matt Brown, Kongregate
Learn how to boost retention, IAPs, and ad revenue with offerwalls from one of the most successful offerwall publishers to date - Kongregate.
Blog
重新定义ASO,投放优化三步骤
Yun Yu Tan
如今,伴随着应用商店的日渐饱和,付费推广活动获取的用户量占据了应用商店下载量的大…