How to hack creative optimization
35 min
What's in the webinar?
Category-specific benchmarks for IPM, CVR, and CTR
Gathering in-ad data and how to analyze it
Best practices for optimizing in-ad experiences
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About the speaker
Noa Eckstein
Playworks Product Manager at ironSource
Noa Eckstein is the Product Manager of ironSource's Playworks Studio. Noa joined ironSource in April 2016 as a Performance Manager, and in October 2017 she became a part of the Playworks team. Today, Noa managers Playwork's performance team and ensures that all ads that are created in-house utiize as much data as possible. In addition to this, Noa manages the Playworks product platform. Noa graduated cum-laude from Bar Ilan's MBA program.
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