Catch our talk at GDC Summer to learn how to use game creatives as a product

See you at GDC Summer on August 4th at 4pm PST. And if you can’t make it, sign up below anyway, and we’ll share the recording with you once it’s out.

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Don’t Judge a Book by its Cover:

Value Analysis of Interactive Creatives

Creatives aren’t just for acquiring users. They’re great tools for surveying the market and getting a better understanding of user behavior, preferences, and more. Sign up to learn how to use creatives as a product at our upcoming GDC talk.

Frank Dawson

BI and Growth Strategy at ironSource

Frank Dawson is a Business Intelligence and Growth Strategy Team Lead. After working in finance for 6 years, Frank leveraged his banking experience to transition into his new role, where he and his team are focused on using analytical insights to develop strategies that help game developers meet their business goals.

A little bit about us

The biggest game developers in the industry trust ironSource with their businesses because we provide everything they need for growth in one powerful platform.

#3 ad network

Ranked third in the world in volume for games globally by AppsFlyer, ironSource’s ad network is the largest independent network in the world serving game and app developers and helping them scale their businesses.

Robust growth platform

ironSource’s growth platform has everything game developers need to scale profitably, including mobile ad mediation, user acquisition, and innovative growth tools like A/B testing, cross promotion, and a ROAS optimizer.

Creative pioneers

ironSource’s Playworks Studio was the first of its kind – our in-house team’s combat-tested strategies are based on years of experience and expertise building high-quality creatives that deliver performance.

Get a sneak peek into our expert insights

Analyzing gamer behavior, psychology, and motivations
9 most common mistakes game developers make
ASO: The missing piece in your UA strategy
Top 2020 mobile gaming trends

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