Don’t Judge a Book by its Cover:
Value Analysis of Interactive Creatives
Creatives aren’t just for acquiring users. They’re great tools for surveying the market and getting a better understanding of user behavior, preferences, and more. Sign up to learn how to use creatives as a product at our upcoming GDC talk.
BI and Growth Strategy at ironSource
Frank Dawson is a Business Intelligence and Growth Strategy Team Lead. After working in finance for 6 years, Frank leveraged his banking experience to transition into his new role, where he and his team are focused on using analytical insights to develop strategies that help game developers meet their business goals.
A little bit about us
The biggest game developers in the industry trust ironSource with their businesses because we provide everything they need for growth in one powerful platform.
#3 ad network
Ranked third in the world in volume for games globally by AppsFlyer, ironSource’s ad network is the largest independent network in the world serving game and app developers and helping them scale their businesses.
Robust growth platform
ironSource’s growth platform has everything game developers need to scale profitably, including mobile ad mediation, user acquisition, and innovative growth tools like A/B testing, cross promotion, and a ROAS optimizer.
ironSource’s Playworks Studio was the first of its kind – our in-house team’s combat-tested strategies are based on years of experience and expertise building high-quality creatives that deliver performance.