success2x Promo

2x Promo Boosts Revenue & Engagement

Lords & Knights by Xyrality

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The challenge

Xyrality needed a way to supercharge the impact of their offerwall (OW) and maximise ad revenue. They needed two things in order to succeed.

  • Existing Users: To increase average engagement rate with the OW.
  • New Users: To create awareness of the OW and educate them on the potential benefit of engaging with it.
The solution

ironSource’s 2X Promotion addresses both of those pain points, working as a special traffic driver to drive new users in, and utilizing the appeal of ‘limited offers’ to convince existing users to engage.

Key Benefits:

  • Effective promotional messaging
  • Appealing customized design
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Self-served dashboard:

The offer can be easily scheduled on the dashboard and customized to the developer’s needs, giving them maximum flexibility.

Key Factor: Xyrality used an in-game notification to raise additional awareness for the promotion.

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“We are very happy with the performance of the ironSource offerwall and we love the visualization of the double credit promotion. It is very easy for our users to see when the promotion is live and how much their reward is raised, leading to highly increased usage and revenues.”

lovoo-imgMarvin Brischke
Chief Marketing Officer

The results
Promotion Weekend:

3X

Revenue

3X

Impressions

Organic Growth Weekend:

+40%

Revenue

+29%

Impressions

Lords & Knights Growth Generated by 2X Promo

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Xyrality is a German company that develops and markets cross-platform games. Pocketgamer. biz rated Xyrality as one of the Top 50 mobile developers of 2013 worldwide.Their portfolio includes nine titles with more than 20 million downloads.

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