Lords & Knights by Xyrality
Xyrality needed a way to supercharge the impact of their offerwall (OW) and maximise ad revenue. They needed two things in order to succeed.
- Existing Users: To increase average engagement rate with the OW.
- New Users: To create awareness of the OW and educate them on the potential benefit of engaging with it.
ironSource’s 2X Promotion addresses both of those pain points, working as a special traffic driver to drive new users in, and utilizing the appeal of ‘limited offers’ to convince existing users to engage.
- Effective promotional messaging
- Appealing customized design
The offer can be easily scheduled on the dashboard and customized to the developer’s needs, giving them maximum flexibility.
Key Factor: Xyrality used an in-game notification to raise additional awareness for the promotion.
“We are very happy with the performance of the ironSource offerwall and we love the visualization of the double credit promotion. It is very easy for our users to see when the promotion is live and how much their reward is raised, leading to highly increased usage and revenues.”
Chief Marketing Officer
Organic Growth Weekend:
Lords & Knights Growth Generated by 2X Promo