PickCrafter from Fiveamp
PickCrafter, an addictive game developed by mobile studio Fiveamp, has gained worldwide popularity with over 5 million downloads.
The gaming app used one fixed placement for Rewarded Video before deciding to scale up their ad revenue. Preserving the game’s user experience was top priority so Fiveamp was in need of a monetization partner with a data-driven, strategic mindset to advise on optimal ad implementation.
Expand monetization opportunities within gameplay
Maximize ad engagement through ads that deliver a positive, non-disruptive experience for users
Drive competitive eCPMs and significantly grow ad revenue
Fiveamp brought on ironSource as its main monetization partner and together, the team pinpointed monetization opportunities that could be leveraged to increase revenue while also enhancing the gameplay within PickCrafter. With Easter approaching, it was the ideal setting to add a seasonal placement to test the waters. The goals of the campaign were to:
Implement an additional Rewarded Video placement with seasonal creatives
Enhance ad appeal and visibility, and reinforce positive ad interaction by offering players the choice between one reward or watching an ad in exchange for three rewards
Monitor the impressions, eCPM and revenue of the supplementary ad placement on the ironSource Reports Dashboard
Location, Location, Location!
Ad placements on the ironSource platform offer an easy way to enhance the user’s experience with ads in your app while also creating an additional revenue stream.
ironSource supports placements for its entire suite of ad units, including Rewarded Video and Offerwall. The platform boasts an easy placement setup including reward customization and performance data on every ad placement, all without any changes to the app’s code.
Fiveamp was able to drive a double-digit surge in revenue and ad engagement with its Easter Rewarded Video placement:
Daily Engaged Users
Increase in Revenue
Jump in Engagement Rate
“ironSource offered a fast and seamless placement implementation within PickCrafter and the addition of Rewarded Video placements yielded significant engagement and revenue growth. From ad execution to reporting, ironSource has been a true and steady monetization partner in every sense.”
Chris Lewis, Co-Founder, Fiveamp