DH Texas Poker from Droidhen
Droidhen, a leading mobile development studio, was looking to maximize revenue and boost user engagement from their social gambling game, DH Texas Poker. The casino game operates with a single in-app currency that could be leveraged to generate significant revenue through rewarded ads.
Implement alternative channel to earn in-app currency
Strengthen the users’ engagement with earned virtual currency to extend gameplay
Maximize revenue contribution of non-paying users
ironSource partnered with Droidhen to optimize engagement and maximize revenue with the Offerwall. In DH Texas Poker, this user-initiated ad unit:
Increased ad engagement through offers with a high value-for-effort ratio in comparison to in-app purchases
Provided users with an additional medium to earn hard in-app currency
Included granular metrics that indicate the financial worth of each engaged user and their every impression
Engaged Users are the Key to Successful Monetization
ARPDEU is an ironSource metric that tracks the average daily revenue of engaged users. This KPI reveals how much a unique impression from a single engaged user is worth.
For the Offerwall ad unit, this insight ensures our developers make data-driven decisions which enhance their monetization strategy in terms of ad unit exposure, placements, reward amount, and user segmentation. These small adjustments have a powerful effect on ad impression frequency, and consequently on revenue.
Droidhen’s partnership with ironSource led to a 170% increase in ARPDEU across all platforms.
Thanks to invaluable insights and customization capabilities, the DH Texas Poker team optimized the Offerwall’s performance and boosted the game’s revenue generation.
“The integration of ironSource’s SDK and ad unit was smooth and intuitive. The ironSource Offerwall provides an additional revenue stream for DH Texas Poker that delivers the highest eCPMs, without ever sacrificing the user’s gaming experience.”