Idle Heroes from Droidhang Games
Large, global scale
Targeting capabilities to ensure high user quality
Optimization techniques to ensure ROI positive campaigns
The ironSource team extensively A/B tested all the campaign creatives to optimize the campaign’s competitiveness in our network.
Raising Base Bids
Then, the team aggressively raised the campaign’s base bids to quickly determine the value of sources in our network.
The advertiser shared in-app purchase data with ironSource, enabling the team to set the right bid for every app in every geo, and meet the client’s ROI KPI. This was done by analysing (for each source) the competition in the network, the quality of the acquired users and the traffic potential.
The team went live with app-level payouts across all geos to continue reaching high volumes of quality users whilst staying ROI positive.
“ironSource has become our primary UA partner in the space of just two months. It’s not just the quality or the scale of their inventory, but the granularity and strength of their optimization. With app-level bidding, we’re able to be incredibly specific about the prices we pay for users, ensuring our campaigns are bringing in a high-volume of quality users. We set very aggressive KPIs – ironSource has been meeting them consistently, ensuring our campaigns are ROI-positive.”
Marketing Director, Droidhang Games
Idle Heroes is a popular, idle role-playing game from Droidhang Games, a China-based game development company. Their portfolio includes popular titles such as Dungeon Rush, Castle Defense and Kingdom in Chaos.