Idle Heroes from Droidhang Games
Droidhang needed a solution that would help them hit their ROAS goal while maximizing volume across multiple traffic sources and geos.
ironSource introduced Droidhang to our automated ROAS optimizer solution, which would help them scale their campaigns and bid more granularly with minimum effort.
Learn more about ironSource’s ROAS optimzer here.
Wider distribution of bids
Previously, when manually calculating their bids, Droidhang ran nearly 90% of their sources with a single default bid. The ironSource ROAS optimizer provided Droidhang with a wider distribution of bids, increasing bids on high quality sources, and decreasing them on lower quality sources with low ARPU.
This wider distribution helped Droidhang maximize profits and scale where it mattered – generating more traffic from high ARPU sources, and ultimately increasing total ARPU.
The second graph shows the correlation between the bid distribution and the amount of installs.
When looking at both graphs together, we see that only 1% of the sources have bids that are 70% above the default – but they generate 12% of the installs.
Reacting quickly to new supply sources
Looking at a single new supply source, we see how the optimizer adjusts bids early with data it gathers immediately, based both on app category and early performance indicators.
“ironSource is a top UA partner of ours. We are very excited about the innovative solutions they are providing for granular and accurate bidding, resulting in great scale and quality. We are confident that with the optimizer and the ironSource team’s dedicated efforts, we will continue to maximize our UA potential and maintain steady growth.”
Tiantian Xie, Overseas UA Director at Droidhang
Droidhang Games is a popular game developer company based in China. Their RPG game Idle Heroes has more than 30 million players worldwide. The game was named an “Android Excellence Game” by Google Play.