Business engines
for software developers

The software monetization challenge

All software vendors want to provide high-quality, reliable software for their customers. But most people today expect to get great software for free, making it hard for software vendors to succeed and continue investing in developing great products users will love.

The ironSource solution

ironSource gives software companies everything they need for business success. We offer a comprehensive set of tools to help you connect with the right users and understand them better, to deliver your software successfully to their devices, and then monetize effectively without compromising on user experience. Our unique range of tailored software discovery experiences gives users added value and helps publishers monetize.


Software developers


Installs daily


Registered advertisers

How does it work


User downloads an app.


ironSource’s ad server leverages extensive data for optimization and targeting.


User starts an engaging install process where they are offered relevant additional software they will value.

Business engines for software developers


Our platform is built on 5+ years of dynamic development and over 7 billion successful installs. The high-performance installation engine bypasses common technical points of failure relating to operating systems or browser specifications and settings, making for a smoother download process.


Powerful data analysis tools provide a clear understanding of the entire installation process, with real-time, granular data. Built-in A/B testing functionality and multi-variant testing on the fly measures traffic and revenue per source, enabling continuous optimization of results.
In addition, the dashboard identifies anomalies which require immediate action.


With a deep understanding of software distribution, ironSource offers advertisers a cost-effective solution to mass distribute software, promote digital content and services, and acquire new users. Our sophisticated ad server works to show the right ads to the right users when they are most likely to convert.


Using our cross-promotion monetization solution, publishers can monetize their entire download funnel, in a complementary and non-conflicting way to their current monetization method. Recommend additional relevant software to users to enrich their download experience and help generate additional streams of revenue.

Success Story

“ironSource is one of Baidu’s most important partners. We chose them because of the massive scale of their supply inventory, which is also very high quality.”

Kevin Wang,
Senior Business Development Manager – Baidu


Baidu (0:27)
Our Products
Selected Partners

Interested in becoming an ironSource partner?

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