Rewarded video ads:
Monetize your app
Rewarded video ads offer users a clear value exchange — users watch an in app video ad and receive rewards (like in-app currency, premium content, etc) in return. They are an excellent mobile video advertising strategy for apps looking to increase revenue and improve user experience.Try rewarded video todayTry rewarded video today
What is rewarded video?
Rewarded video is an ad unit which offers users a clear value exchange – users opt-in to watch a video ad and receive in-app rewards in return. They’re a win-win-win for users, developers, and advertisers. Users enjoy receiving free in-app content. Developers benefit from the industry’s highest eCPM rates. And advertisers get increased viewability and high click through rates.Monetize your appMonetize your app
Monetizing mobile video ads:
How it works
Step 1: Offer
The user sees an offer for premium content in exchange for watching an in-app video ad.
Step 2: Watch
The user chooses to watch the video, and an enjoyable ad plays.
Step 3: Reward
The video ends. The user is returned to the app flow and earns their video reward.
What are the benefits of rewarded video ads?
Generate more ad revenue
How much do rewarded video ads pay? Rewarded video ads can increase your app revenue by 20% to 40%. Out of all the mobile video ads, rewarded video ads eCPM is the highest for app developers – the average rewarded video eCPM varies between $10 to $50.
Improve user experience
Rewarded video ads are opt-in, meaning users get to choose whether or not they want to watch the ad. Unlike other ad formats which may disrupt the user, rewarded video contributes to a positive user experience.
Increase user engagement and retention
Users prefer to watch a rewarded video ad rather than pay out of pocket for a premium feature. This allows them to continue playing your game for longer, increasing retention, in-app engagement, and lifetime value.
Developing your rewarded video monetization strategy
Extend gameplay and add lives
Give users the opportunity to continue playing your game, even after they’ve failed. For example, ask users if they’d like to watch a video ad in exchange for extra lives, after they fail a level in your game. This lets them progress to the next level, which keeps them in your app and increases user retention.
Provide game aid
If users are stuck on a difficult level and can’t figure out how to proceed, offer them the option to watch a video ad in exchange for a hint. Just place a small video icon on the side of your game at all times, and let users know that they can tap it for help.
Segment your users
Segment your users into two categories: loyal users who play often, and users who open your app once in a while. Give the latter segment big value rewards to tease them into coming back, and give your most loyal user lower value rewards. They’re already engaged and probably making IAPs.
Boost in-app purchases
Offer users a reward that’s similar to one of your best-selling in-app purchases. Users will end up purchasing that IAP since they’ll have gotten used to getting that premium content for free. Giving users a taste of premium content convinces them that your IAPs are worth the purchase.
Give random rewards
Spice things up, and don’t tell users what reward they’re getting. Set up a “Wheel of Fortune” or “Mystery Chest” and let users spin or unlock to collect random rewards. The mystery helps maintain suspense and keeps the thrill of the game lasting longer.
Mix up your ad units
It’s best to have a healthy mix of ad units, so be sure to also show users non-rewarded ads like interstitial ads, native display ads, interactive video ads, and more. If you offer users rewarded video ads at every turn, you lower the value of the video reward – which can actually negatively impact user experience.
Rewarded video examples:
How top developers are monetizing with rewarded video ads
PickCrafter boosts revenue by 165% with ironSource rewarded video
“ironSource offered a fast and seamless placement implementation within PickCrafter and the addition of rewarded video ads placements yielded significant engagement and revenue growth. From ad execution to reporting, ironSource has been a true and steady game monetization partner in every sense.”
– Chris Lewis, Co-Founder at Fiveamp
Earn to Die 2 boosts engagement rate by 38% with ironSource rewarded video
“We always knew rewarded video mediation would be a smart way to approach monetization. We had to offer a variable reward that increased depending on the strength of the vehicle in the game, otherwise watching the video wouldn’t be worth our users’ time.”
– Jason Daskalopoulos, Senior Business and Marketing Manager at Not Doppler
Big Fish doubles revenue with ironSource rewarded video
“After implementing rewarded video with ironSource, we saw double digit increase in revenue – both gross revenue across the entire game and also revenue coming directly from players who are engaging with IAPs. We saw those players actually choosing to spend more while they’re also experiencing rewarded video.”
– Jon Grande, Senior Director of Product Management at Big Fish
Dots users ask for ironSource rewarded video ad unit
“We did a test where we actually took out ironSource’s rewarded video ad unit. But then we saw a lot of negative reviews in the Google Play Store. So we knew that users were very happy with the ad unit and it was incorporated well into the game.”
– Chris Calderon, Former VP of Marketing and Revenue at Dots