Resources Page

eBooks

Creative Optimization for Playable Ads: Best Practices and Tips
The Complete Guide to sLTV Users
App Piracy: How to Protect Your App from Hackers
App Discovery: Tricks and Treats for Surviving the Zombie App-ocalypse

Reports

8 Insights into PC Software Installations [Infographic]
Developer State Data Report: Top Challenges Facing App Developers
India Market Report for App Developers
South Korea Market Report for App Developers

Fastest Growing Apps

Want to see how the industry is changing and which apps are climbing the charts? Check out the apps and app categories that have the highest growth rates per download range. They aren’t on top yet, but these are the apps to look out for.

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eCPM Index

This page is the Nasdaq of the app economy. Check in to keep track of global monetization trends, and see how well your app is performing. Identify regions and times of year which see steep growth in eCPMs, to take advantage of every opportunity to drive more revenue for your app.

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Glossary

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eCPM

[ Effective cost per mille... ]
[ Effective cost per mille... ]
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K-factor

[ The organic growth rate of apps... ]
[ The organic growth rate of apps... ]
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DAU

[ How many unique users visit the app daily... ]
[ How many unique users visit the app daily... ]

Success Stories

Coin Dozer

Game Circus
Learn how rich, interactive 4D gameplay ads helped Coin Dozer connect to high-quality new users

PickCrafter

Fiveamp
Learn how multiple Rewarded Video placements helped Fiveamp boost user engagement and grow revenue by triple digits.

Idle Heroes

Droidhang Games
How granular optimization strategies helped leading mobile game developers Droidhang Games supercharge their UA campaign performance.

Press Kit

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