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How to Top the Ranks and Rule the Play Store

A lot has been written about ASO (App Store Optimization) on the Apple side of things, and we are well-aware of how crucial parameters like total installs and download velocity are on iOS. It’s also well-known that the Google Play algorithm for rankings and search is a bit more sophisticated.

Head of Search and Discovery for Google Play, Ankit Jain, states: “For the average app, search actually makes up the vast majority of installs.” According to Jain, 12 percent of daily active users (DAU) search for apps every day, 50 percent of DAU search for apps weekly and Google sees six million unique phrases searched monthly.

Download this guide for 9 actionable tips on how to get your app to top the Play Store charts.

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