ironSource blog

Predicting Trends for Mobile World Congress 2019

Mobile World Congress 2019 (aka MWC’19) is fast approaching. Here is everything you need to know.

Let’s take a peak at the big reveals, innovations, and industry predictions you can expect.

What is MWC?

MWC is the biggest and most exciting mobile event of the year, and it’s just around the corner.

Everyone who’s anyone in the tech world is going to be at the Fira Gran Via exhibition center in Barcelona on Monday, February 25th until the 28th, listening to keynote speakers, participating in showcases, and being a part of landmark innovations set to change the game in all things mobile. So put your airpods away … we’re going in.

1. Make way for 5G

5G is the talk of the town, and for good reason. With substantially faster upload and download speeds, latency and communication time between devices will be drastically reduced. The shift to 5G will undoubtedly change the way we interact with our devices, leading to improved mobile broadband and data capacity to juice up our handsets.

Expect to see quite a few 5G devices this year. LG has already confirmed the G8 ThinQ, along with a 5G compatible device. But, LG is not the only one entering a new era – Xiaomi is also in the works with a 5G upgrade of their recently launched Mi Mix 3. Undoubtedly, the 5G revolution is spreading fast, though it might be some time before we see 5G smartphones everywhere.

Our very own Tal Shoham, CRO Mobile at ironSource, had much to say about the coming of 5G, telling VentureBeat that phones with unlimited packages will bring about more advanced hardcore games that need those powerful capabilities to run (i.e. PUBG and Fortnite). “Why wait for WiFi to download a gigabyte worth of game? You can just download it on the bus.”

5G will also have a massive impact on bringing midcore and RPG titles to emerging markets. Today’s 4G network makes it nearly impossible to play in real-time, especially multiplayer in a competitive level. Along with nearly instant downloading capabilities, 5G will reduce user frustration with its substantially lower latency, thus paving the way for more midcore and RPG’s to flood the market.

  • Monday, February 25 @ 9:00 – Keynote 1: Intelligently Connecting the World
  • Monday, February 25 @ 11:00 – What’s Keeping Operator CTOs up at Night?
  • Monday, February 25 @ 15:00 – 5G Summit 2019 – embracing 5G Era
  • Tuesday, February 26 @ 14:15 – 5G Devices: When Will They be Ready?
  • Wednesday, February 27 @ 11:30 – 5G Cities: Connecting People, Here, There and Everywhere
  • 2. AI revolution

    Artificial Intelligence (AI) is a fast growing market that is projected to be worth $70B by 2020. AI has already proven itself to be a technological wonder – having shaken up the tech world, from enterprises and public security, to governmental sectors, and beyond.

    Last year’s MWC touted new AI technology built into a security camera that detects suspicious behavior in real-time. If that isn’t impressive enough, the same Japanese telco, NTT, is set to showcase both ‘Smart Airport’ and ‘Smart City’ prototypes at this years’ MWC. The exhibits use AI coupled with facial recognition to track people on the spot, improving public safety one surveillance system at a time.

    In terms of mobile advertising, we see AI technologies powering deep targeting algorithms used to promote campaigns to relevant users across the world. They can effectively group and differentiate data, generating rich user profiles of individual consumers – based on previous interactions with the brands, online browsing habits, and demographic data.

    Learn more in these sessions:

  • Monday, February 25 @ 11:00 – AI: Beyond the Hysteria and Hype
  • Monday, February 25 @ 12:30 – Keynote 2: AI Innovation, Ethics & Diversity
  • Wednesday, February 27 @ 14:45 – Reskilling for the Robots
  • 3. The race for consumer attention

    A major theme in this year’s MWC is the evolution of content and the different mediums through which we host, distribute and monetize such content. These last few years have seen an extraordinary shift in distribution from the web to mobile networks and devices. Now, video and voice strategies are battling it out for user attention.

    Video content accounts for the majority of consumer engagement, with 63% of businesses using video for marketing. All the while, voice commerce is gaining ground, reaching $40 billion and accounting for half of all internet searches by 2020. Both video and voice mediums are growing fast, disrupting the entertainment and content industry.

    The following sessions will discuss how to maintain relevance in the new video and voice activated world.

  • Monday, February 25 @ 14:30 – Keynote 3: Immersive Content
  • Monday, February 25 @ 16:00 – The Business of Creating Amazing Consumer Experiences
  • Tuesday, February 26 @ 14:15 – Winning Consumers in a Voice Activated World
  • Now that you’re up to date, be sure to stop by the ironSource booth (Hall 8.1, booth #G31). Looking forward to seeing you in beautiful Barcelona at MWC’19!

    ironSource Blog

    The Source

    Predicting Trends for Mobile World Congress 2019

    Mobile World Congress 2019 (aka MWC’19) is fast approaching. Here is everything you need to know. Let's take a peak at the big reveals, innovations, and industry predictions you can expect. What is MWC? MWC is the biggest and most..


    How to Monetize and Advertise Word Games

    In this episode of LevelUp, Andrew Stone, President at Random Logic Games gives the lowdown on word games including best practices for monetization, user acquisition, and design. Read on for edited highlights from Stone’s podcast: Who is playing mobile word games? “While women 25-40 are the target audience, word games have mass appeal and viral..


    Best Conferences for Mobile App Developers in 2019

    With 2019 off to an excellent start, we thought it would be great to give you a little heads-up at some of the developer conferences for mobile apps and games happening this year. Mobile App conferences are a great opportunity for developers to learn, network, create, and play your part in the app and mobile..


    설날 트랜드 리포트 2019

    2019: 기해년 여름 트랜드 리포트와 겨울 트랜드 리포트를 따라, 설날을 맞이하는 시기에 맞춰 개발자들은 어떠한 일들을 예상해야 할지에 대한 리포트를 발표하였습니다. 설날은 전세계에서 가장 주목받는 명절 중 하나로, 전체 인구중 거의 20%정도가 기념 합니다. 음력으로 치는 명절이기 때문에 매년 날짜가 달라지기도 하지요. 이번 설날은 2월 5일이며, 년은 기해년 입니다. 설날을 맞이하며 한국의 인구는 휴식을 취할수..


    What app developers should expect during the Chinese New Year

    Nitsan Regev is a BI analyst at ironSource. 2019: The year of the pig Following our end of summer trends report and our winter holiday report, we decided to take a look at what developers should expect during the Chinese New Year. The Chinese (or Lunar) New Year is one of the world’s most observed..

    Ad Monetization and User Acquisition: Q&A with Tapps Games

    Ad monetization and user acquisition are two sides of the same coin. For example, UA teams are dedicated to realizing true app growth, whereas ad monetization teams are driven to generate revenue. Taking this into account, it’s almost logical that gaming companies will have these teams separated. Each team has different goals that at face..


    What’s the Hype with Hyper-Casual Games? Part 3: Marketing

    In our final chapter of LevelUp’s hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, shares his thoughts on running successful user acquisition campaigns for hyper-casual games. Read on for edited highlights from Davies’ podcast: Failing “Failing is critical, especially for hyper-casual games because you’re dealing with such a fast rate of content. You have..

    Nordeus Talks Ad Monetization, Brands, and App Industry Trends

    Nordeus, a Serbian mobile game studio, is far from being the new kid on the block. Their hit title Top Eleven has been live for nearly a decade and has 200 million registered users, across Facebook, iOS, and Android. While Nordeus’ games are more IAP focussed, in-game ads still provide a significant source of revenue..


    The Future of Programmatic Mediation

    In this episode of LevelUp, Pieter Kooyman, Chief Advertising Officer at Miniclip, sets the record straight on ‘programmatic mediation’. He defines the term and predicts what the mobile industry can expect to see in the new year. Read on for edited highlights from Kooyman’s podcast: Many names “Let’s start by listing all the names surrounding..


    2018’s Most Popular Level Up Podcasts

    2018 was quite the year for ironSource’s LevelUp Podcast. We launched the LevelUp podcast, produced 13 episodes (and 2 seasons!), generated thousands of listens, and made some awesome friends along the way. With the new year upon on us, we thought to curate a list of our most listened to LevelUp podcast episodes with some..

    Interested in becoming an ironSource partner?

    We’d love to hear from you.