Yevgeny Peres is the VP Growth at ironSource.

In recent years, mobile ad fraud has become an industry-wide issue which affects every advertiser – their budgets, their reputation, and mainly their effectiveness in achieving sustainable growth. That’s why we’re excited to announce that ironSource has been named a Top 20 Secure Ad Network by Singular. Singular, a leading marketing analytics solution, has deemed our network capable of driving significant volume to marketers while still keeping minimal fraud rates well below the industry average.

How we fight fraud at ironSource

At ironSource, we take our anti-fraud efforts seriously. In 2015 we established a dedicated fraud prevention team – a task force including data scientists, analysts, product managers, developers, and BI engineers, who together analyze anomalies, research the various types of fraud, and develop filters and viewability tools that block fraudulent publishers from onboarding into our network by monitoring and then validating the ad request, the video view, and then click through the conversion and post-install events.


The task force has helped update security and viewability validation rules for our SDK, radically improving and securing the publisher onboarding process for our network. But their duties aren’t limited to the ironSource network. The task force also developed a solution that is able to detect when our advertisers are buying fraudulent media on other channels outside our network. The goal here is to help advertisers avoid attribution manipulation across all their user acquisition sources. Our research shows that attribution manipulation is by far the most pervasive type of fraud, resulting in massive organic cannibalization and harms the performance and growth of the legitimate channels.

By monitoring all the supply sources we work with, and the behavior of the advertiser’s campaign across all channels, we can make sure that fraudulent publishers aren’t taking credit for installs driven by honest publishers, and that our publishers get paid as they should.

The ironSource task force openly shares all our findings with advertisers, publishers, attribution companies, and platforms. This includes research, instances of fraud, new solutions, and more. We believe the only way to effectively fight fraud and put an end to fraudulent activity is to be completely transparent and collaborative.

It’s up to the network

According to Singular, “third-party analytics providers treat fraud prevention as a luxury, offering it to marketers as a premium add-on,” and 63% of marketers don’t even utilize fraud prevention techniques in their mobile marketing systems, meaning they don’t partner with anti-fraud companies or purchase the ‘premium add-on’ their analytics providers offer. That’s a staggering figure, but it’s also exactly why we believe that networks have to take on the onus for rooting out fraud and cutting it off at the source.

As one of the biggest mobile video ad networks, it’s our responsibility to ensure our inventory is fraud-free. This is why, for example, we meticulously vet and monitor publishers on our network for fraudulent behavior, and also make sure that the other channels the advertisers work with aren’t committing fraud or attribution manipulation. It’s important for us to fight fraud outside our network to make sure that our advertisers aren’t being manipulated by fraudulent publishers, and that honest publishers that monetize with video ads get the ad revenue they deserve.

This validation by Singular as a Top 20 Secure Mobile Ad Network shows that we are doing something right. We’re very proud, but fraud is an ongoing issue which requires constant vigilance. We will continue our research to improve our fraud prevention solution, sharing our research findings and knowledge with advertisers and publishers, and work closely with platforms and attribution companies to make sure mobile ad fraud becomes a thing of the past.

ironSource Blog

The Source


Kongregate’s Jeff Gurian on the Monetization and Marketing Loop

In episode 1 of LevelUp, game industry veteran, Jeff Gurian, VP Ad Monetization and Marketing at leading game publisher Kongregate, speaks about all things related to game monetization and marketing, and how the two loop together, including the future of user acquisition and whether or not we’re going to see more major game companies invest..


The Rise of Hyper Casual & 2018 Gaming Trends

In episode 2 of LevelUp, Mishka Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun , shares his predictions for the gaming industry in 2018 (will AR mature this year?), and discusses whether we’ve hit a peak with hyper casual games. Read on for edited highlights from Katkoff’s..


Lifetime Value: How App Developers Can Maximize LTV

LTV, or lifetime value, is a critical metric which app developers use to measure overall app success. It does this by quantifying the value of a user cohort (or a group of users segmented by geo, app version, install date etc.) throughout their lifetime within an app. A core measurement of app health, it’s used..


What is Fill Rate and How Can App Developers Increase it?

In the mobile monetization world, fill rate is an important metric for gauging an ad network’s performance. It tells app developers how good that network is at filling ad requests. So what does it mean exactly? Fill rate is the percentage of ad requests that get filled by the ad networks you’re working with. It’s..


The Complete Guide to eSports: What is it and Why is it so Popular?

Over the last decade, eSports has become one of the fastest growing industries in the world. With titles ranging from first-person shooters to real-time strategy, and now encompassing athletic sports games (NBA, FIFA, NFL), the category has exploded in popularity. With major recent developments that could propel eSports even further - such as ESPN and..


Why The Hybrid Model Will Win Out For Programmatic In-App

Over the last few months, many mobile monetization and mediation platforms have announced their solution for ‘in-app header bidding’ - or put differently (and more accurately) their solutions for programmatic real-time auctioning of in-app inventory. But even though programmatic is a hot buzzword and becoming increasingly important in the in-app ecosystem, this new technology will..


Best Conferences for Mobile App Developers in 2018

Now that 2018 is well underway, we thought we’d give you a sneak peek at some of the developer conferences for mobile apps and games still to come. This year’s list includes some oldies but goodies from last year and a couple of new additions to keep your brains whirring. The more conferences, the more..


How Our In-House Design Studio Built Its Own Task Management Platform

Achva Kahana is the Studio Manager at ironSource.  I manage an in-house design Studio, which means other employees in the company - from human resources to salespeople - are like our clients. Last year, when our company merged and doubled in size, so did our client pool. Overnight, my team of 8 was responsible for..


2017: The Year of Interactive Advertising

Dan Greenberg is the Chief Design Officer at ironSource.  Earlier this year, playable ads exploded, and brought interactive ads to the forefront of mobile advertising. Now it’s the end of 2017, and dozens of innovative interactive ad technologies and formats are popping up left and right. It’s an exciting time to be in the mobile..

Interested in becoming an ironSource partner?

We’d love to hear from you.