ironSource blog

ironSource Mediation Welcomes Japanese Ad Network Maio by iMobile

ironSource is excited to welcome leading Japanese mobile ad network maio, which is owned by imobile, as a new demand partner. This new addition to our mobile ad mediation platform is a testament to our commitment to empower developers around the world, and particularly our recent focus on developers in Japan and the wider APAC region.

This year, mobile game revenues in Japan grew 35%, surpassing the US for the third year in a row, according to App Annie and Dentsu. That’s pretty impressive, considering there are far fewer smartphone owners in Japan. Japan is already one of the largest markets worldwide for mobile gaming, with local gaming apps accounting for the vast majority (80%!) of revenue in Japan.

Yet despite the undeniable growth of the local mobile games market in Japan, few mediation providers have partnered with Japanese ad networks like maio – this means that developers in Japan can’t enjoy the magic of mobile ad mediation, which enables developers to leverage multiple ad networks with just one simple integration. Instead, developers must separately integrate and manage different ad networks if they want to ensure that fill rates are consistent and high when they are serving ads to local users. This process can be time-consuming and ultimately ineffective.

That’s why it’s so important that ironSource is partnering with maio, which is the largest mobile video ad network in Japan. ironSource is in the position to be the first comprehensive monetization solution that supports both local and global demand partners for app developers in Japan. Going forward, developers in Japan will be able to more easily monetize their local users, leveraging maio’s high fill rates and eCPMs in the region, while also reaping the benefits of mobile ad mediation.

ironSource is already working with leading Japanese developers, who are using our mediation solution to manage their their entire ad monetization strategy. ironSource’s monetization platform includes a leading ad network with video, rewarded video, display and offerwall ad units, along with robust ad mediation technology connected to premium global demand, and deep player analytics, empowering developers to generate more revenue while preserving UX.

The addition of maio as a new demand partner comes at an exciting time for ironSource’s APAC team. This past year, we’ve been doubling down on the APAC region, scaling up our activity and onboarding dozens of new partners, including other APAC ad networks such as Domob. Looking ahead our goal is to continue working to empower developers in the region to supercharge their monetization and marketing efforts and scale their app businesses.

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Predicting Trends for Mobile World Congress 2019

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How to Monetize and Advertise Word Games

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Best Conferences for Mobile App Developers in 2019

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설날 트랜드 리포트 2019

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What app developers should expect during the Chinese New Year

Nitsan Regev is a BI analyst at ironSource. 2019: The year of the pig Following our end of summer trends report and our winter holiday report, we decided to take a look at what developers should expect during the Chinese New Year. The Chinese (or Lunar) New Year is one of the world’s most observed..

Ad Monetization and User Acquisition: Q&A with Tapps Games

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What’s the Hype with Hyper-Casual Games? Part 3: Marketing

In our final chapter of LevelUp’s hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, shares his thoughts on running successful user acquisition campaigns for hyper-casual games. Read on for edited highlights from Davies’ podcast: Failing “Failing is critical, especially for hyper-casual games because you’re dealing with such a fast rate of content. You have..

Nordeus Talks Ad Monetization, Brands, and App Industry Trends

Nordeus, a Serbian mobile game studio, is far from being the new kid on the block. Their hit title Top Eleven has been live for nearly a decade and has 200 million registered users, across Facebook, iOS, and Android. While Nordeus’ games are more IAP focussed, in-game ads still provide a significant source of revenue..

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The Future of Programmatic Mediation

In this episode of LevelUp, Pieter Kooyman, Chief Advertising Officer at Miniclip, sets the record straight on ‘programmatic mediation’. He defines the term and predicts what the mobile industry can expect to see in the new year. Read on for edited highlights from Kooyman’s podcast: Many names “Let’s start by listing all the names surrounding..

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2018’s Most Popular Level Up Podcasts

2018 was quite the year for ironSource’s LevelUp Podcast. We launched the LevelUp podcast, produced 13 episodes (and 2 seasons!), generated thousands of listens, and made some awesome friends along the way. With the new year upon on us, we thought to curate a list of our most listened to LevelUp podcast episodes with some..

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