ironSource blog

How to localize your creative ads for the Chinese market

Daniel Herman is the product manager of ironSource’s Playworks Studio.

Playworks is ironSource’s in-house creative studio made up of designers, animators, video producers, and programmers that tailor-make high-impact interactive advertisements. Recently, we have been receiving many questions about how to localize creatives for the Chinese market.

The Chinese mobile gaming landscape is its own ecosystem. Everything that you do – from the monetization strategy you employ to your design choices – must be localized for the Chinese market. If not, chances are you’ll fail.

While most advertisers translate their ads into Chinese, there is more you can do to increase your conversion rates. Here are some things to consider when designing your creatives for the Chinese market.

Be culturally relevant

Everything you produce needs to be relevant to your audience.

Feature Chinese motifs as well as images and ideas that are culturally relevant (and appropriate) to the population. For example, when designing your creatives keep in mind events like the Chinese New Year and other holidays, and incorporate their motifs into your designs.

If you don’t have the resources to produce an entire campaign solely for the Chinese market, we recommend that you localize an intro to your ad rather than making an entirely new creative from scratch. Small adjustments and tweaks can go a long way when you’re looking to acquire new users.

The use of red

In China, red symbolizes good fortune and joy, and its found everywhere during the Chinese New Year and other holidays.

Consider making your CTAs red – chances are you’ll increase conversion.

Language

The greater Chinese population has a low English proficiency score, therefore it is imperative that you translate all of your campaigns into Chinese.

Design

Chinese audiences are culturally accustomed to text-heavy screens crowded with many call to actions. When Western games make their way to the Chinese market, publishers ask them to make everything much faster: battles, animations, and spins.

Always check which of your game’s characters and themes perform best in China, and then incorporate them into your creatives for China.

Wrapping up

Localizing for the Chinese market is crucial if you want to create successful creative UA campaigns. Be sure to keep these tips in mind when thinking about your creative strategy, and don’t hesitate to reach out to us!

Download the one-pager here!

ironSource Blog

The Source

AdChat

How to localize your creative ads for the Chinese market

Daniel Herman is the product manager of ironSource’s Playworks Studio. Playworks is ironSource’s in-house creative studio made up of designers, animators, video producers, and programmers that tailor-make high-impact interactive advertisements. Recently, we have been receiving many questions about how to localize creatives for the Chinese market. The Chinese mobile gaming landscape is its own ecosystem...

AdChat

The Case for In-Game Advertising

Jarkko Rajamaki, VP Advertising at Rovio, discussed the impact of in-game advertising at Gamefest 2018. Here’s what he had to say. Jarkko noted that developers might limit ads because they’re afraid of hurting retention and cannibalizing in-app purchase revenue. However, these myths, as Jarkko pointed out, are solely based on intuition. That’s why Rovio decided..

IndustryChat

Idle and Incremental Games

Idle games are an exciting genre that is quickly rising to fame. What makes idle games so great - from both a player and developer perspective - is that their mechanics create optimal mobile sessions while simultaneously driving long-term retention. ironSource spoke with Nate Barker, Director of Business Development at Kolibri Games, and discussed all..

AdChat

2018 명절 트렌드 리포트

명절 기분 느끼기 연말 그리고 겨울- 추수감사절, 블랙 프라이데이, 크리스마스, 그리고 새해 등등 - 수백만 명의 사람들이 새로운 핸드폰을 사기 때문에 모바일 기기를 사용하는 행동에 대한 뚜렷한 변화가 생깁니다. 뿐만 아니라, 일반적으로 게임을 즐길수 있을만한 여유가 생기기 마련이지요. 그렇기 때문에 명절은 수익화 및 UA 매니저들에게 제일 좋은 기회의 시기입니다. 수익화의 경우, DAU의 증가로 인해 수익이..

IndustryChat

Mishka Katkoff Shares 2019 Predictions in Mobile Gaming

The Mobile Gaming Industry Report At ironSource Gamefest 2018, Mishka Katkoff, who is the Head of Studio at Rovio and Founder of the popular Deconstructor of Fun blog, discussed 2019 predictions and trends for the mobile gaming industry. Here’s what he had to say. What's next for casual games? Mishka breaks casual games into five..

AppChat

Getting in the Holiday Spirit: What to Expect from DAU and IPM

Chen Mizrahi is a BI analyst at ironSource. During the winter holidays - from Thanksgiving, Black Friday, and Christmas, to New Year’s Day - there is a marked shift in mobile user behavior, as millions of people are buying new phones, and generally have more free time to play games. That’s why the holidays are..

IndustryChat

Gaming Growth in China

One of the most interesting topics in the gaming industry this year has been China’s place in the market. From the incredibly lucrative nature of the Chinese market, to government intervention in gaming content, there is always something to be said when it comes to mobile gaming in the far east. This year, China will..

AdChat

The Next Generation of Interactive Mobile Ads

In episode 10 of LevelUp, Dan Greenberg, Chief Design Officer at ironSource, gives us the lowdown on what goes into designing hit playable ads, discusses where we can expect to see AR pop up in mobile gaming, and spills the beans on the game studio he admires most (spoiler - they build games for toddlers)...

CompanyChat

10 Things You Didn’t Know About ironSource

What do you really know about ironSource? While many people have heard our name, most people don’t actually know what we do. ironSource is the leading in-app video advertising platform. We make free-to-play and free-to-use possible for over 1.5B people around the world - meaning, we build the technologies that help app developers take their..

Interested in becoming an ironSource partner?

We’d love to hear from you.