Yevgeny Peres is the VP Growth at ironSource. In recent years, mobile ad fraud has become an industry-wide issue which affects every advertiser - their budgets, their reputation, and mainly their effectiveness in achieving sustainable growth. That’s why we’re excited..
Dmexco 2017 is just around the corner and with over 250 hours of events across two days, we’ve picked the three hottest topics and talks at this year’s conference.
Come and say hello to the ironSource team if you’re in Cologne. We’ll be at booth E58 in Hall 6.1. You can book your meeting with us here.
Now, as for the conference…
The future is moving
This year’s dmexco will have a big focus on video, with the Motion Hall back for its second year to exhibit and celebrate all things moving. Speakers from Walt Disney, Hulu, National Geographic will discuss the latest trends in video and how to optimize ad spend for different platforms and content.
Don’t miss: The Cross Screen Challenge with panellists from Facebook (Yoav Arnstein, Head of Publisher Solutions), Hulu (Peter Naylor, SVP & Head of Ad Sales), Modern Times Group (Jette Nygaard-Andersen, Executive VP) and SpotX (Mike Shehan, Founder & CEO). They’ll be discussing how advertisers and brands can navigate the challenges posed by an ever-more complex video ecosystem – from programmatic video to live video, native video to VR.
There’s changes afoot in the digital advertising space, as both performance and brand advertisers move to exciting new ad formats such as rewarded mobile ads. But how can brands boldly take advantage of this change? And how can data inform the creative designs to most appeal to consumers?
Two seminars will cover these exciting changes. The “technology of storytelling: data-driven creativity” seminar features a panel from Periscope, Hulu, Visa Advertising Solutions and Celtra on September 13th will discuss how brands can leverage data-enhanced story-telling and better inform their creative designs and reach consumers in a sophisticated way.
Being brave – the new brand experience from Zeta, Deloitte Digital and Amazon on September 13th will look at how brands can best work in an environment where consumers are more engaged than ever in the messaging they are receiving to successfully drive purchase intent.
The big issues
2017 has been a year filled with discussions around the challenges facing the digital advertising industry. From ad fraud, to measurability, to the more headline-grabbing issues around brand safety in digital advertising.
Five speakers from all facets of the digital advertising space will join the panel to discuss “The Digital Advertising Supply Chain Revolution”. Make sure to check out this debate discussing standardization across the digital media space, the changes needed to bring this about, and whose responsibility it is for solving the major issues facing our industry.
Don’t miss: The “viewability, ad fraud, brand safety: unveiling the core impact of media quality” seminar on 13th September which will discuss the global impact of ad fraud, viewability and risks to brand safety, as well as how best to tackle these issues moving forward, led by Integral Ad Science.