What do you really know about ironSource?

While many people have heard our name, most people don’t actually know what we do.

ironSource is the leading in-app video advertising platform. We make free-to-play and free-to-use possible for over 1.5B people around the world – meaning, we build the technologies that help app developers take their apps to the next level.

Here are 10 things you probably didn’t know about us:

1. ironSource is 1 of 18 unicorns in Israel (and out of 260 in the world)


Unicorns (no, not the mystical creatures) are privately held startup companies with a current valuation of $1B or more.

2. ironSource boasts 400 engineers strong


Founded in September 2010, we employ over 800 people across 11 global offices. Over half of our man (and woman) power is devoted to R&D.

3. ironSource has completed 7 acquisitions and mergers, and raised $120M to date (one round).


And we’re always planning for future M&As.

4. We’re probably the one company that works with such a unique combination of partners


That list includes: app developers, telecos, carriers, and major brands.

5. Aura – our solution for device manufacturers and carriers – has completely replaced the existing out-of-the-box device experience

Aura empowers operators to turn their existing customers into active users, and has been integrated on around 80M devices so far. The future is only looking brighter.

6. We support all major ad units and our evolution doesn’t show any signs of stopping

7. We are committed to building the right infrastructure for brands


We believe that brands can and should all-in on in-game inventory. The gaming industry is far-reaching and incredibly lucrative. We will ensure that brands realize this.

8. Playworks is our in-house creatives studio


Made up of 35 extremely talented individuals, Playworks produces hundreds of interactive and playable ads every month, all based on our in-ad analytics platform.

9. Simply put – when it comes to games, our mediation platform is much bigger than everyone else’s

10. Our vision? To be the growth platform for game developers.

Click here for the deck

ironSource Blog

The Source

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How to localize your creative ads for the Chinese market

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The Case for In-Game Advertising

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2018 명절 트렌드 리포트

명절 기분 느끼기 연말 그리고 겨울- 추수감사절, 블랙 프라이데이, 크리스마스, 그리고 새해 등등 - 수백만 명의 사람들이 새로운 핸드폰을 사기 때문에 모바일 기기를 사용하는 행동에 대한 뚜렷한 변화가 생깁니다. 뿐만 아니라, 일반적으로 게임을 즐길수 있을만한 여유가 생기기 마련이지요. 그렇기 때문에 명절은 수익화 및 UA 매니저들에게 제일 좋은 기회의 시기입니다. 수익화의 경우, DAU의 증가로 인해 수익이..

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Mishka Katkoff Shares 2019 Predictions in Mobile Gaming

The Mobile Gaming Industry Report At ironSource Gamefest 2018, Mishka Katkoff, who is the Head of Studio at Rovio and Founder of the popular Deconstructor of Fun blog, discussed 2019 predictions and trends for the mobile gaming industry. Here’s what he had to say. What's next for casual games? Mishka breaks casual games into five..

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Getting in the Holiday Spirit: What to Expect from DAU and IPM

Chen Mizrahi is a BI analyst at ironSource. During the winter holidays - from Thanksgiving, Black Friday, and Christmas, to New Year’s Day - there is a marked shift in mobile user behavior, as millions of people are buying new phones, and generally have more free time to play games. That’s why the holidays are..

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Gaming Growth in China

One of the most interesting topics in the gaming industry this year has been China’s place in the market. From the incredibly lucrative nature of the Chinese market, to government intervention in gaming content, there is always something to be said when it comes to mobile gaming in the far east. This year, China will..

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The Next Generation of Interactive Mobile Ads

In episode 10 of LevelUp, Dan Greenberg, Chief Design Officer at ironSource, gives us the lowdown on what goes into designing hit playable ads, discusses where we can expect to see AR pop up in mobile gaming, and spills the beans on the game studio he admires most (spoiler - they build games for toddlers)...

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10 Things You Didn’t Know About ironSource

What do you really know about ironSource? While many people have heard our name, most people don’t actually know what we do. ironSource is the leading in-app video advertising platform. We make free-to-play and free-to-use possible for over 1.5B people around the world - meaning, we build the technologies that help app developers take their..

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