Ad monetization and user acquisition are two sides of the same coin. For example, UA teams are dedicated to realizing true app growth, whereas monetization teams are driven to generate revenue. Taking this into account, it’s almost logical that gaming..
In our final chapter of LevelUp’s hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, shares his thoughts on running successful user acquisition campaigns for hyper-casual games. Read on for edited highlights from Davies’ podcast: Failing “Failing is critical, especially for hyper-casual games because you’re dealing with such a fast rate of content. You have..
Nordeus, a Serbian mobile game studio, is far from being the new kid on the block. Their hit title Top Eleven has been live for nearly a decade and has 200 million registered users, across Facebook, iOS, and Android. While Nordeus’ games are more IAP focussed, in-game ads still provide a significant source of revenue..
In this episode of LevelUp, Pieter Kooyman, Chief Advertising Officer at Miniclip, sets the record straight on ‘programmatic mediation’ . He defines the term and predicts what the mobile industry can expect to see in the new year. Read on for edited highlights from Kooyman’s podcast: Many names “Let’s start by listing all the names..
2018 was quite the year for ironSource’s LevelUp Podcast. We launched the LevelUp podcast, produced 13 episodes (and 2 seasons!), generated thousands of listens, and made some awesome friends along the way. With the new year upon on us, we thought to curate a list of our most listened to LevelUp podcast episodes with some..
One of the biggest mistakes a developer can make is only thinking about monetization strategies after designing their game. The choices you make in the initial phases of designing your game will influence the success (or failure) of your app monetization model. We spoke with Matthieu Brossard, the Publishing Director at What(Games) by Gameloft. What(Games)..
1. 여러 개의 창의적인 포맷을 구동하세요 일부 게임의 경우, 플레이어블(Playable)광고가 가장 수익성 높은 광고 포맷입니다. 다른 게임들의 경우, 비디오와 인터렉티브 엔드 카드(IEC)의 결합이 가장 좋은 광고 포맷이지요. 무엇이 여러분들에게 가장 적합한 포맷인지를 알아내는 유일한 방법은 각각 A/B 테스트를 해보는 겁니다. 우리는 보통 플레이어블 광고가 보상형 비디오 공급에서 가장 좋은 퍼포먼스를 발휘하고, IEC 방식은 중간광고에서 가장..
Reading the same decks, talking about the same best practices time after time gets a bit boring. We thought to share our best user acquisition tips in a completely different format. So we recorded a music video. Now sit back, relax, and enjoy our Christmas gift to you! 1. Run multiple creative formats For some..
In this episode of LevelUp, Tom Kinniburgh, a mobile consultant for game studios, who also runs the popular blog Mobile Free to Play, talks about the history of hyper-casual, monetization and user-acquisition best practices, working with publishers, and more. This episode is part two of a three part series focused on designing, monetizing, and marketing..