In episode 3 of LevelUp, Director of User Acquisition at Nexon, Warren Woodward, shares his insights on the evolution of mobile user acquisition, the importance of soft launches - can you get away without one? - and what it’s like..
In episode 1 of LevelUp, game industry veteran, Jeff Gurian, VP Ad Monetization and Marketing at leading game publisher Kongregate, speaks about all things related to game monetization and marketing, and how the two loop together, including the future of user acquisition and whether or not we’re going to see more major game companies invest..
In episode 2 of LevelUp, Mishka Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun , shares his predictions for the gaming industry in 2018 (will AR mature this year?), and discusses whether we’ve hit a peak with hyper casual games. Read on for edited highlights from Katkoff’s..
LTV, or lifetime value, is a critical metric which app developers use to measure overall app success. It does this by quantifying the value of a user cohort (or a group of users segmented by geo, app version, install date etc.) throughout their lifetime within an app. A core measurement of app health, it’s used..
In the mobile monetization world, fill rate is an important metric for gauging an ad network’s performance. It tells app developers how good that network is at filling ad requests. So what does it mean exactly? Fill rate is the percentage of ad requests that get filled by the ad networks you’re working with. It’s..
Over the last decade, eSports has become one of the fastest growing industries in the world. With titles ranging from first-person shooters to real-time strategy, and now encompassing athletic sports games (NBA, FIFA, NFL), the category has exploded in popularity. With major recent developments that could propel eSports even further - such as ESPN and..
Over the last few months, many mobile monetization and mediation platforms have announced their solution for ‘in-app header bidding’ - or put differently (and more accurately) their solutions for programmatic real-time auctioning of in-app inventory. But even though programmatic is a hot buzzword and becoming increasingly important in the in-app ecosystem, this new technology will..
Now that 2018 is well underway, we thought we’d give you a sneak peek at some of the developer conferences for mobile apps and games still to come. This year’s list includes some oldies but goodies from last year and a couple of new additions to keep your brains whirring. The more conferences, the more..
Achva Kahana is the Studio Manager at ironSource. I manage an in-house design Studio, which means other employees in the company - from human resources to salespeople - are like our clients. Last year, when our company merged and doubled in size, so did our client pool. Overnight, my team of 8 was responsible for..
Dan Greenberg is the Chief Design Officer at ironSource. Earlier this year, playable ads exploded, and brought interactive ads to the forefront of mobile advertising. Now it’s the end of 2017, and dozens of innovative interactive ad technologies and formats are popping up left and right. It’s an exciting time to be in the mobile..