Chen Mizrahi is a BI analyst at ironSource. During the winter holidays - from Thanksgiving, Black Friday, and Christmas, to New Year’s Day - there is a marked shift in mobile user behavior, as millions of people are buying new..
One of the most interesting topics in the gaming industry this year has been China’s place in the market. From the incredibly lucrative nature of the Chinese market, to government intervention in gaming content, there is always something to be said when it comes to mobile gaming in the far east. This year, China will..
In episode 10 of LevelUp, Dan Greenberg, Chief Design Officer at ironSource, gives us the lowdown on what goes into designing hit playable ads, discusses where we can expect to see AR pop up in mobile gaming, and spills the beans on the game studio he admires most (spoiler - they build games for toddlers)...
What do you really know about ironSource? While many people have heard our name, most people don’t actually know what we do. ironSource is the leading in-app video advertising platform. We make free-to-play and free-to-use possible for over 1.5B people around the world - meaning, we build the technologies that help app developers take their..
Daniel Herman is the Product Manager of ironSource's Playworks Studio. This article originally appeared on his LinkedIn page. The recent emergence of interactive ads is causing an industry transition from passive to active ad experiences, opening up a realm of optimization possibilities for advertisers which didn’t exist before. The rich data points interactive ads provide,..
Since the launch of Apple’s App Store 10 years ago, growth in the mobile games industry has skyrocketed. In less than 10 years we have seen the global games industry completely reinvent itself - evolving into an industry that is incredibly lucrative, touching almost every demographic of society. Newzoo’s latest report on the Global Mobile..
We are living in the era of ad monetization. Ad revenue is an increasingly important part of a developer's monetization strategy, and the technologies, solutions, and services offered in our industry need to reflect that. That’s where ironSource’s User Ad Revenue (UAR) solution comes in, which gives app developers the ability to accurately measure ad revenue..
In episode 9 of LevelUp, Tatyana Bogatyreva, Head of User Acquisition at Gram Games, discusses the differences between UA in ad-driven games and IAP heavy titles, gives advice on cracking UA with limited resources, and reveals why understanding monetization is imperative for executing a strong UA strategy. Having worked at a mobile marketing agency in..
Chen Mizrahi is a BI analyst at ironSource. Along with bathing suits, tanning, and BBQs, summer is known for an increase in metrics like DAU and ad impressions. Why? Children are out of school, adults are on holiday, and overall users have more free time on their hands. When we looked back at metrics from..