As Senior Marketing Manager handling user acquisition at leading game publisher Kongregate, Linh Tijan has a huge amount of experience in how to optimize UA campaigns. Kongregate is behind hugely popular games such as AdVenture Capitalist, Animation Throwdown and Pocket..
Daniel Herman is the product manager for playable ads at ironSource. This article originally appeared on PocketGamer. You might think that producing a playable ad is no different than putting together an app trailer. It’s just an interactive version of the same thing, right? If only it were that easy. It takes a huge amount of..
Dmexco 2017 is just around the corner and with over 250 hours of events across two days, we've picked the three hottest topics and talks at this year's conference. Come and say hello to the ironSource team if you're in Cologne. We'll be at booth E58 in Hall 6.1. You can book your meeting with..
eCPM is a term that’s thrown around quite often in the mobile advertising world. But it can be quite confusing, especially for new developers looking to monetize their app through in-app advertising. Let’s take a look at what it means and why it matters for app developers. What is eCPM? eCPM is a metric used..
Since integrating ironSource’s mediation platform, ZeptoLab saw immediate increases in overall revenue and average revenue per engaged user (ARPDEU) in both Cut the Rope (1B+ installs) and King of Thieves (50M installs). Recognizing the success, ZeptoLab soon started running ironSource’s mediation platform in their newly-launched game, C.A.T.S.: Crash Arena Turbo Stars (50M installs). “With the..
You want to find information to help with your mobile app but don’t know where to look. You want to follow important people on Twitter, but you find yourself lost in the vortex of links, tweets, videos, GIFs, and a lot of useless information. Twitter can be a confusing place, so we decided to help..
Daniel Herman is the product manager for playable ads at ironSource. This article originally appeared on PocketGamer. While playable ads are the hottest ad unit out there, there are are still a few myths around the format which persist on both the app monetization and marketing sides. Below we go through some of those myths,..
ironSource today announced the launch of the Active Protect program, a program for mobile advertisers which aims to prevent the most frequent types of fraud on non-SDK traffic - primarily attribution and device manipulation - by blocking fraudulent or manipulated traffic in real-time and automatically re-crediting advertisers for any spend on fraudulent traffic. Fighting mobile..
This article originally appeared on iMedia Connection. Advertising technology is evolving, and as developers continue to become more creative with their ad formats, the industry is revealing there is much more to digital advertising in 2017 than simple banner or interstitial ads. The time is right for new, exciting ad formats. 91 percent of users..
Oren Cohen is the VP Media at ironSource. This article originally appeared on VentureBeat. In 2013, the global ad blocking craze pushed the ad industry to rethink its strategies — users were fed up with intrusive, irrelevant, and boring ads. In response, we slowly saw mobile ads shift towards ad formats and creatives that both..