Want your game to make it to the Top Charts? Today, user acquisition plays a key role in any mobile marketing strategy. As the need for discoverability in the App and Google Play stores increases, the business of generating a..
In contrast to other ad formats, playable ads are unique in that they aren’t just one component in a larger user acquisition funnel - they’re a funnel in and of themselves. The goal is to push users down that funnel, getting them to progress past the ad’s tutorial all the way through to the call-to-action...
The mobile app ecosystem has proven itself to be both a prosperous and lucrative industry. With more than 3.4 billion smartphone owners worldwide and 175 billion app downloads last year alone, this $950 billion industry serves consumers with all-encompassing abilities. We’ve compiled some of the top statistics in the mobile app ecosystem to highlight just..
Mobile fraud is on the rise. Compared to 2017, mobile ad fraud rates have almost doubled, and we currently reject around 10% of all paid installs as fraudulent, a sizeable amount indeed. This threat looms over an advertiser’s bottom line, and without the means to stop it, marketing budgets are left wide open to theft...
What are Hyper-Casual Games & How do you Monetize them? Since the App store surfaced 10 years ago, we have seen mid-core, casual, and (debatably) hard-core games take off in the mobile space, yet today a fourth category is dominating the app charts - hyper-casual. Over the past year, hyper-casual games have seen unprecedented growth,..
ironSource VP Nadav Ashkenazy spoke at the most recent Casual Connect Europe conference in London. Discussing everything from the benefits of rewarded video to supercharging game revenue while preserving and even improving user experience, we’ve extracted the highlights of his talk “The Ins and Outs of Ad Monetization” below. Ad Monetization Requires More Attention“Although ad..
Once upon a time, exactly a decade ago, Apple launched the App Store . On July 10, 2008 there were a mere 500 apps available for download, but today, according to the most recent figures released by App Annie, there are over 2 million apps that have been downloaded more than 170 billion times from..
In episode 6 of LevelUp Carissa Gonzalez, UA manager at Pixelberry shares her view on how strong game narratives can have a positive impact on people’s lives, discusses what it’s like being a woman in the game industry, and emphasizes the importance of questioning the data when it comes to running effective user acquisition campaigns...
In episode 5 of LevelUp, Erin O’Brien, Head of Culture at Gram Games, shares her insights on how to establish a positive company culture in the gaming industry, gives tips for maintaining culture on a daily basis, and discusses how ultimately, creating a strong company culture leads to building great games. Read on for edited..