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Balancing Ad Monetization with User Experience

In episode 8 of LevelUp, Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she’s seen the game industry change over the last few years, provides insights on how to successfully balance user experience with ad monetization, and discusses the huge potential for brand advertisers in the gaming space. Read on for edited highlights..

IndustryChat

What is Ad Blocking on Mobile?

Have you ever experienced an aggressive ad while browsing the web? You’re not alone. With each passing day, more and more people are downloading ad blocking software. According to a recent report, there are some 615M devices blocking ads globally, 380M (or 62%) of them on mobile alone. As its name suggests, ad blocking is..

IndustryChat

An Insider’s Guide to the Russian Game Industry

The Russian mobile gaming industry is experiencing exponential growth. According to the most recent Newzoo report, the gaming industry in Russia is projected to hit $1.7 billion in revenue in 2018, with nearly 65 million gamers. Russian is also the third most common language on Steam, the world's largest online gaming platform. It all makes..

IndustryChat

Designing Idle Games for Active Players

In episode 7 of LevelUp, Nate Barker, Director of Business Development at Fluffy Fairy Games tells us all about idle games - from reviewing how the genre best fits in today’s gaming landscape, to discussing the benefits of employing a fast and iterative development process, to emphasizing the importance of player feedback on the monetization..

IndustryChat

7 Mobile User Acquisition Tips from 7 Top Industry Leaders

Want your game to make it to the Top Charts? Today, user acquisition plays a key role in any mobile marketing strategy. As the need for discoverability in the App and Google Play stores increases, the business of generating a user base for new games has erupted. So what’s the best UA strategy? And what’s..

AppChat

How to Create Retention in Playable Ads

In contrast to other ad formats, playable ads are unique in that they aren’t just one component in a larger user acquisition funnel - they’re a funnel in and of themselves. The goal is to push users down that funnel, getting them to progress past the ad’s tutorial all the way through to the call-to-action...

AppChat

App Economy Stats You Should Know Stat

The mobile app ecosystem has proven itself to be both a prosperous and lucrative industry. With more than 3.4 billion smartphone owners worldwide and 175 billion app downloads last year alone, this $950 billion industry serves consumers with all-encompassing abilities. We’ve compiled some of the top statistics in the mobile app ecosystem to highlight just..

IndustryChat

SDK Spoofing: The New Ad Fraud Scheme on the Block

Mobile fraud is on the rise. Compared to 2017, mobile ad fraud rates have almost doubled, and we currently reject around 10% of all paid installs as fraudulent, a sizeable amount indeed. This threat looms over an advertiser’s bottom line, and without the means to stop it, marketing budgets are left wide open to theft...

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