In the last few years, we’ve seen in-app advertising become an increasingly critical pillar in game developers’ app monetization strategies. In fact, according to App Annie, in-app advertising is set to dominate other app business models. Specifically, ad mediation, which..
Yevgeny Peres is the VP Growth at ironSource. In recent years, mobile ad fraud has become an industry-wide issue which affects every advertiser - their budgets, their reputation, and mainly their effectiveness in achieving sustainable growth. That’s why we’re excited to announce that ironSource has been named a Top 20 Secure Ad Network by Singular. Singular, a..
Warren Woodward is the Director of User Acquisition at NEXON M, the San Francisco division of Korea’s largest mobile gaming company and one of the ten largest gaming companies in the world. Their hugely popular games include DomiNations, Titanfall: Assault, and Battlejack. This is the second part in a three part series. To read part..
If you’re looking to monetize your app through ads, you’ve likely come across the term "mobile ad mediation." But while the term is thrown around quite often, it can be hard to understand whether or not the solution is right for your app. Let’s take a look at what it means, who it’s best for,..
Every app developer wants to understand how their app’s user base is growing, and how viral the app is. For this, look no further than your app’s K Factor. But what exactly does K Factor tell you about your app’s growth? And how can you work yours out? What is K Factor? K Factor is..
ironSource CEO Tomer Bar-Zeev Among 100 Most Intriguing Entrepreneurs at 2017 Builders + Innovators Summit
Goldman Sachs is recognizing ironSource CEO and Co-Founder Tomer Bar-Zeev again as one of the 100 Most Intriguing Entrepreneurs of 2017 at its Builders + Innovators Summit in Santa Barbara, California. Goldman Sachs selected Bar-Zeev as one of 100 entrepreneurs from multiple industries to be honored at the two-day event. A technology veteran, Bar Zeev..
Artur is Head of Growth Marketing and is charged with the mission of finding unique opportunities to grow and improve the marketing efforts of Playrix - one of the biggest game developers in the world. They’re the team behind the wildly popular, and top-grossing titles of Township, Gardenscapes and Fishdom. Artur knows a thing or..
For an app developer wanting to understand more about the health of their app, there’s a whole load of metrics to choose from. Some give insight into the day-to-day, others take a longer view. ARPDAU is a staple day-to-day metric developers should be using - but what exactly does it tell you about your..
This article originally appeared on VentureBeat. Augmented reality is set to become more mainstream thanks to Apple’s ARKit and Google’s ARCore development platforms, marking the birth of a new marketing channel. And as with all shiny new objects, marketers are keen to start leveraging AR. Today ironSource — the mobile monetization and marketing company — announced the launch..
Warren Woodward is the Director of User Acquisition at NEXON M, the San Francisco division of Korea’s largest mobile gaming company and one of the ten largest gaming companies in the world. Their hugely popular games include DomiNations, Titanfall: Assault, and Battlejack. In mobile gaming, the soft launch is critical - especially with oversaturated app..