ironSource Blog

The Source

AppChat

How to Create Retention in Playable Ads

In contrast to other ad formats, playable ads are unique in that they aren’t just one component in a larger user acquisition funnel - they’re a funnel in and of themselves. The goal is to push users down that funnel, getting them to progress past the ad’s tutorial all the way through to the call-to-action...

AppChat

App Economy Stats You Should Know Stat

The mobile app ecosystem has proven itself to be both a prosperous and lucrative industry. With more than 3.4 billion smartphone owners worldwide and 175 billion app downloads last year alone, this $950 billion industry serves consumers with all-encompassing abilities. We’ve compiled some of the top statistics in the mobile app ecosystem to highlight just..

IndustryChat

SDK Spoofing: The New Ad Fraud Scheme on the Block

Mobile fraud is on the rise. Compared to 2017, mobile ad fraud rates have almost doubled, and we currently reject around 10% of all paid installs as fraudulent, a sizeable amount indeed. This threat looms over an advertiser’s bottom line, and without the means to stop it, marketing budgets are left wide open to theft...

IndustryChat

Hyper-Casual Games: What Are They & How do You Monetize Them?

What are Hyper-Casual Games & How do you Monetize them? Since the App store surfaced 10 years ago, we have seen mid-core, casual, and (debatably) hard-core games take off in the mobile space, yet today a fourth category is dominating the app charts - hyper-casual. Over the past year, hyper-casual games have seen unprecedented growth,..

IndustryChat

Nadav Ashkenazy Talks Ad Monetization at Casual Connect Europe

ironSource VP Nadav Ashkenazy spoke at the most recent Casual Connect Europe conference in London. Discussing everything from the benefits of rewarded video to supercharging game revenue while preserving and even improving user experience, we’ve extracted the highlights of his talk “The Ins and Outs of Ad Monetization” below. Ad Monetization Requires More Attention“Although ad..

IndustryChat

10 Tips from 10 Industry Leaders on the App Store’s 10th Birthday

Once upon a time, exactly a decade ago, Apple launched the App Store . On July 10, 2008 there were a mere 500 apps available for download, but today, according to the most recent figures released by App Annie, there are over 2 million apps that have been downloaded more than 170 billion times from..

IndustryChat

Pixelberry’s Carissa Gonzalez on The Social Impact of Gaming

In episode 6 of LevelUp Carissa Gonzalez, UA manager at Pixelberry shares her view on how strong game narratives can have a positive impact on people’s lives, discusses what it’s like being a woman in the game industry, and emphasizes the importance of questioning the data when it comes to running effective user acquisition campaigns...

Interested in becoming an ironSource partner?

We’d love to hear from you.