Mobile app
monetization

Monetize your app with ads that fit seamlessly into the app cycle. ironSource’s mobile app monetization solution helps developers drive maximum revenue to their app, while boosting user engagement and retention.

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What is mobile app monetization?

Mobile app monetization is a means by which app developers generate revenue – ie, make money from their apps. There are many forms of mobile app monetization, including in-app ads, in-app purchases, one-time payments, and subscriptions.

With the majority of apps today embracing the free-to-play (also known as freemium) model, there are significantly fewer apps requesting that users pay to download. Because they don’t charge users to install, free-to-play apps must generate revenue in other ways.

The most popular mobile app monetization strategy which can bring a significant amount revenue today is ads. Developers get paid each time their users interact with ads in their app. The ads are integrated directly into the app experience, and complement the in-app economy, in order to ensure a non-disruptive user experience. In fact, good in-app ad implementation can actually increase the number of users who make in-app purchases, and increase retention, getting them to spend more time inside your app.

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Mobile app monetization examples: How top developers are monetizing with ironSource

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Dots

“Users were very happy with the rewarded videos from ironSource. We did a test where we took them out, but actually got a lot of negative reviews.”

Chris Calderon
VP of Marketing and Revenue,
Dots

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Big Fish

“After implementing rewarded video with ironSource, we saw no interruption in user experience and a double digit increase in revenue.”

Jon Grande
Senior Director of Product Management,
Big Fish Games

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Mighty Games

“As Shooty Skies’ monetization loop depends heavily on rewarded videos, we couldn’t be happier with ironSource as a monetization partner.”

Ben Britten
Technical Director,
Mighty Games

Mobile app monetization with ironSource

Android mobile app monetization

Follow the instructions here to monetize your Android app.

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iOS mobile app monetization

Follow the instructions here to monetize your iOS app.

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