Ad Monetization
A/B Testing

Test different ad monetization strategies and know with certainty which one will maximize your LTV.
Get monetizaton A/B testingGet monetizaton A/B testing
Get definitive insights into your ad monetization

Obstacles like a lack of reliable tools and a drain on development resources have prevented app developers from conducting robust, frequent, and scalable tests on their ad monetization strategies – leaving you to rely on revenue and retention projection models.

ironSource lets you easily conduct full end-to-end tests from right inside the ironSource mediation platform, giving you a holistic understanding of how your players engage with ads and empowering you to stay competitive in an increasingly crowded market.

The benefits of ironSource A/B testing

Increase revenue

Ultimately, A/B testing can be used to continually improve your users’ experience with ads, and help you discover a monetization strategy that will generate maximum revenue yield. You’ll be able to achieve the perfect balance of great user experience and higher revenues.

Test with less risk

Now you can know with certainty that a new ad integration won’t hurt your game. With our tool, you can roll out new ad features and minimize the risk involved, from controlled traffic allocation to careful monitoring of the results.

No development effort needed

Running your own monetization A/B tests through your own tech stack is often laborious, manual and consumes a lot of development resources – not to mention the time waiting to upload a new app version to the store. With our tool, we take care of the heavy lifting so there’s no need to rely on your own valuable R&D resources. Everything is managed directly from our platform, so you control the process and your developers can focus their efforts elsewhere.

Make data-driven decisions

Once a test is live, you’ll have access to full-funnel reporting for both groups, along with trend indicators, so you know how the two groups fare against each other. This includes performance metrics like revenue, eCPM and ARPDAU, as well as user activity metrics like retention and engagement rate – allowing you to easily compare results between groups and make informed decisions.

“With ironSource’s A/B testing tool, it becomes infinitely easier to optimize and improve, so that we’re able to quickly and easily make smart decisions that directly impact our business.”

Andrew Stone, President at Random Logic Games

“ironSource’s A/B testing tool has the ability to significantly improve the sophistication of our ad implementation and monetization strategy, which will benefit both our user experience and revenues.”

Michael Grobe, CEO at Game Circus

“ironSource’s tool is undoubtably a game changer when evaluating new ad monetization partners, tech advancements, and potential guaranteed deal structures.”

Matthew Brown, Senior Marketing Manager, Ad Monetization at Kongregate

Ad monetization tests
you can try

Ad unit tests
  • Activating new ad units
  • Pacing and frequency of ads
  • Implementing new placements
  • Changing rewards
Waterfall tests
  • Using multiple instances
  • Country vs. worldwide optimization
  • Cross promotion
  • In-app bidding vs. traditional waterfall
Segment tests
  • Payer vs. non-payer
  • Player progression reward amounts
  • Country-level frequency caps
Content tests
  • Competitor blacklists
  • X-button behavior

How to use it

Step 1

Create your A/B test

Allocate the percentage of your users that should be included in the B test group, and ironSource will automatically divide the users to each group. Each user is randomly allocated and is sticky per group to ensure a fair A/B test.

Complete the setup by inputting new instance IDs for each of your active networks. This allows us to track revenue between the two groups to show you which group is performing better.

Step 2

Set up app configurations

Once the test is scheduled, set up the app configurations.

All platform features can be controlled between the A and B groups. Each platform page has a simple toggle to move between groups for easy setup and clear visualizations.

Step 3

Monitor and analyze

Once the test is live, you’ll have all the data you need to monitor the results and make informed decisions on next steps.

The overview report demonstrates how your groups fared against each other, with trend indicators for important metrics like revenue, retention, and ARPDAU.

Enjoy a breakdown by A/B in your Performance and User Activity reports for an in-depth analysis of your A/B test performance.

Helpful resources to get started

Knowledge Center

Step-by-Step Integration Guide


How to Test Your Ad Monetization Strategy

Case Study

Lucky Kat Increases ARPDAU 50% with ironSource A/B Testing

Ad monetization A/B testing
in the press


ironSource Launches A/B Testing Tool for Ad Monetization


ironSource Launches A/B Testing Tool for Ad Monetization

Business of Apps

ironSource Unveils New A/B Testing Tool for Mobile App Developers

Get ad monetization A/B testing now