A/B testing tool

Test every element of your monetization strategy in just a few clicks

Uniquely comprehensive

ironSource offers a full range of A/B testing tools – simple test management, broad testing options, and detailed reporting.

Get your tests up and running quickly

Split your traffic any way you want. Then manually adjust each group’s settings on the platform – no R&D needed.

Run tests on the ad format level

Optimize your app’s performance with greater flexibility. You can easily add more ad formats to a test, or stop a test on an ad format at any time.

View the impact of your tests on your entire app’s performance

Leverage a robust A/B test dashboard

Access app-level ARPU and retention data over time and browse topline insights by ad format

Monitor results in real time

Instantly see your A/B test results with real time pivot reports and view the impact on your entire app’s performance

“The bidding test was simple to set up – in fact, we’re working with around ten ad networks and I’ve found ironSource’s platform to be the most user-friendly in terms of data structure and dashboard usage.”

Michal Hablovic, Producer at Pixel Federation

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“We’re excited to expand our usage of the A/B testing tool. For IAP-heavy developers like ourselves, the main challenge is figuring out the smartest ad placements in our games.”

Rose Agozzino, Senior Marketing Specialist at Ludia

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“There was no way we could have known how well interstitials would have performed without the ironSource testing tool. ironSource’s A/B test was simple to run and even simpler to analyze”

Natalya Kopyrova, Ad Monetization Manager at ZiMAD

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“We never considered testing as standard practice, but with ironSource it’s so easy, so now we do it all the time for each game”

Oli Christie, CEO at Neon Play

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“We actually use all features that ironSource has to offer in their dashboard, as each feature helps us build better games. The A/B testing tool is a big part of that”

Herdjie Zhou, CEO at Lucky Kat Studios

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“The test was fast and simple to set up, and seeing that the bidding group performed better, we decided to move all of our traffic to bidding”

Abhas Saroha, co-founder at Bombay Play

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What can you test?

What can you test?

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