Increase revenue with
mobile video ads
Monetize your app with mobile video ads to drive maximum revenue, boost your app’s user engagement, and improve retention. ironSource offers app developers a range of mobile video ad formats too choose from, all of which fit right into your app and complement your in-app economy.Start monetizingStart monetizing
What is mobile video advertising?
Mobile video advertising is a popular app monetization strategy which app developers use to boost their app revenue. Developers integrate video ads on mobile apps and earn revenue when users watch them.
According to studies, mobile video ads perform significantly better compared to non-video ads, as they drive higher eCPMs. In fact, mobile video ad revenue accounts for 31% of all app revenue today.
In addition to driving revenue, mobile video advertising provides users with enhanced ad experiences. For example, users agree that rewarded video ads are the most preferred ad unit, with interstitial video ads coming in a close second.
Want to know more? Read more about mobile app advertising.Monetize with mobile video adsMonetize with mobile video ads
What are the benefits of monetizing with mobile video ads?
Generate more mobile video ad revenue
The majority of app users today don’t pay to play. But mobile video advertising is a great strategy for monetizing non-paying users who don’t make in-app purchases. In comparison to other formats, mobile video ad CPM can be among the highest, meaning developers can earn significantly more revenue by utilizing mobile video ads as part of their monetization strategy.
Enhance the user experience
Maximizing ad revenue and providing the best user experience requires a delicate balance. In-app video ads are among the most preferred ad units, since they can be enjoyable to watch and interact with. When coupled with the right, non-intrusive placement, app developers can actually enhance user experience by strategically placing appealing video ads in their mobile apps.
What are the different types of mobile video ad formats?
Rewarded video ads
Rewarded video ads give users a clear value exchange – users watch a video ad and receive rewards in return. They’re opt-in, boost in-app purchases, and encourage users to return.
Interstitial video ads
Interstitial video ads engage users with rich, customizable, and appealing static or in app video ads at natural pauses in an app’s flow, ensuring minimum disruption to user experience.