Mobile ad networks:
Earn money from your app
Use a mobile ad network to start driving revenue from your app. App developers can integrate ad networks into their apps to serve ads to their users, as a way to earn money and monetize. Each network is a single SDK integration, that’s quick and easy to set up. The ironSource SDK is the top mobile video ad network for games on the market today.Start monetizingStart monetizing
What are mobile ad networks?
Mobile ad networks connect app developers (or publishers, as they’re sometimes called in the industry) and advertisers. App developers use ad networks to serve ads to their users in order to monetize their apps, while advertisers use ad networks to promote their products. Developers integrate the ad network into their app through an SDK.
The ad network works by aggregating ad inventory from the apps that it’s integrated with, and then selling that inventory to advertisers.
ironSource is known to be one of the mobile ad networks with the highest CPM for publishers. In fact, ironSource has been named in many mobile ad network rankings, and lists of mobile ad networks. The publishers who work with ironSource consistently receive high eCPMs, high fill rates, and high quality ads. See for yourself.
Want to know more? Read more about mobile app advertising.Monetize your appMonetize your app
How do mobile ad networks work?
First, the app publisher integrates the mobile ad network’s single SDK and initializes it.
2. Data capture
Once integrated, the network captures the available device identifiers from the publisher in order to better understand who the publisher’s users are.
3. Ad server
The identifier information is fed to an ad server, which uses data science to crunch the user level data and compare it against all of the available ads from the ad buyers.
The network matches the user and ad buyer, looking for the campaign that will generate the highest performance and quality for the advertiser, which in turn delivers the highest CPM for the app publisher.
ironSource mobile ad network supported ad units
Playable ads are mini-games users can try out before they decide to install. They’re always enjoyable, make for a good user experience, and deliver the highest eCPMs in the industry.
Rewarded video ads
Rewarded video ads give users a clear value exchange – users watch a video ad and receive rewards in return. They’re opt-in, boost in-app purchases, and encourage users to return.
Offerwalls act as a mini-store in your app, which lists out tasks users can complete in exchange for receiving in in-app reward. They’re entirely user-initiated, significantly extend session length, and deliver industry leading eCPMs.
What are the benefits of using a mobile ad network to monetize your app?
95% of users don’t pay
Most app users today don’t pay to play. That’s why many app developers look to integrate mobile ad networks and monetize their non-paying users through ads. App developers can significantly increase their revenue using mobile ad networks.
Get deep user insights
The best mobile ad networks for publishers today offer deep user analytics and reports in addition to monetization services. This includes cohorts, user segmentation, and more, all of which can be used to track and study user behavior in order to make data-driven business decisions.
Increase in-app purchases
Delivering ads to your users through mobile ad networks can actually drive in-app purchases. For example, users who engage with rewarded ads are up to 6x more likely to make an in-app purchase.
Boost user engagement and retention
Using mobile ad networks to serve users ads that complement your game loop, integrated in the right places with the right capping and pacing, can improve user retention, in-app engagement, and lifetime value.