The place for people who love making, growing, and of course playing mobile games. Hear from leaders in the industry on all things related to game design, development, and culture.
The ultimate offerwall guide
Jasmine Cohen
Get in-depth insight into benefits, best practices, and benchmarks for the offerwall
Case Study
How Ruby Labs increased their lifestyle app's installs and D7 ROAS with ironSource
Ruby Labs is a mobile app company based in the UK. Their app Astrology & Palmistry Coach is the number 3 lifestyle a…
How to build the ultimate hybrid bidding waterfall
Nimrod Zuta, ironSource and Marc Milowski, Facebook Audience Network and Rahul Ravindranath, Amanotes
Learn tried and tested strategies for improving monetization performance with in-app bidding
ironSource's bidding test: The quickest way to decide if bidding is right for your monetization
Reuben Lewis
For publishers still on the fence about migrating operations from carefully optimized waterfalls to automated real-time …
What I wish I knew when: Choosing a publisher
Gabriel CoriiuSeenax
This is the first episode in our new series for indie developers called, “what I wish I knew when.” Host Melissa Zel…
How gametech is fueling the industry's growth
Peter Warman & Tyler LongNewzoo
In June 2020, leading games research company Newzoo released a fascinating breakdown of what they term the gametech ecos…
How to make high impact ad creatives
Noa EcksteinironSource
This is the third episode of our series on ad creative optimization. Check out the previous episodes here and here. This…
Q&A with Huuuge Games: Determining UA KPIs for IAP games
Jasmine Cohen
ironSource sat down with our partner Eyal Elad, mobile user acquisition manager at Huuuge Games, to pick his brain on us…