The place for people who love making, growing, and of course playing mobile games. Hear from leaders in the industry on all things related to game design, development, and culture.
Case Study
Nexon increases IPM by 50% with ironSource soft launch
Nexon M, Battlejack
About Nexon M is the San Francisco division of Korea's largest mobile gaming company, NEXON. Nexon M's portfolio inclu…
The evolution of casual puzzle games
Christophe Carvenius
Christophe Carvenius, Head of Insights at Tactile Games, runs through the evolution of the casual puzzle game genre, foc…
In conversation with Homa Games: Hyper-casual game publishing
Lauren Luz
Founded in Paris less than a year ago, Homa Games originally formed out of their sister company, BidMotion - a company t…
What we learnt from Newzoo's latest report
Lauren Luz
ironSource will be updating this blog post periodically, as more Newzoo studies are released.Newzoo released their l…
Game Developers Conference 2019: What you need to know
Jonathan Sapir
Game Developers Conference 2019 (aka GDC’19) is right around the corner. Here is everything you need to know.What …
Our predictions for Niantic’s Harry Potter: Wizards Unite
Lauren Luz
For over two decades, anyone and everyone has become familiar with Harry Potter and his magical world. Since the first b…
What is user-level ad revenue?
ironSource’s User-Level Ad Revenue feature determines ad revenue on the user level, from any network.
Case Study
ironSource ROAS optimizer increases Kwalee's ROAS by 40%
Kwalee, Kwalee
About Kwalee is a successful hyper-casual games publisher based in the UK. Kwalee's portfolio includes the hit games P…