The place for people who love making, growing, and of course playing mobile games. Hear from leaders in the industry on all things related to game design, development, and culture.
New ranking unlocked: ironSource recognized as largest independent network for games globally
Omer Kaplan
Twice a year, AppsFlyer - one of the leading mobile attribution companies - releases their industry standard Performance…
How to balance your mobile game economy
Guy Bar SadeSimpool
In this episode of LevelUp, Guy Bar Sade, co-founder and CEO at Simpool, breaks down everything around building in-game …
The Growth Loop: 4 Stages to Scaling Your Game Business
Maximize LTV and profit with an in-depth breakdown of each stage of the growth loop.
Case Study
Mammoth Media supercharges growth utilizing ironSource's full product suite
Mammoth Media, Yarn
Mammoth Media creates and monetizes short-form entertainment apps for Generation Z. Their apps, Yarn and Wishbone, reach…
Maximizing LTV against sky-high CPIs
Lexi SydowApp Annie
Gaming market trends by App Annie and best practices for maximizing LTV for hybrid monetization models by ironSource
GDC 2020 updates
Omer Kaplan
After carefully evaluating the evolving health risks related to coronavirus, we have made the difficult decision to canc…
5 tips for supercharging your game's growth with ironSource's ROAS Optimizer
Reuben Lewis
User acquisition managers today face three pain points. First, is having to manually manage dozens of campaigns across m…
Breaking down the Growth Loop Part 2: Monetizing F2P Games
Yevgeny PeresironSource
In the third episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Sta…