The place for people who love making, growing, and of course playing mobile games. Hear from leaders in the industry on all things related to game design, development, and culture.
Understanding discoverability and conversion in ASO for games
Lexi SydowApp Annie
Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also settin…
Breaking down the Growth Loop Step 1: Starting with UA
Yevgeny PeresironSource
In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through St…
Best practices for cross promoting your mobile game
Reuben Lewis
For forward-looking game developers with more than one title, cross promotion can be a boon to both user acquisition and…
Mobile game KPIs, analytics & metrics every developer should be paying attention to
Lauren Luz
Mobile game KPIs, analytics & metrics every developer should be paying attention to We’re living in a data-driven…
Ammunition for user acquisition: Your guide to boosting profit
Lauren Luz
Follow these 7 tips to boost profit from your user acquisition campaigns
ASO: The missing piece in your user acquisition strategy
Keren BergerironSource
Paid campaigns are just one part of a robust UA strategy
Case Study
Azur Games increases playable ad IPM by 60% with ironSource Playworks
Azur Games, Stack Ball 3D
About Founded in 2017 in Cyprus, Azur Games is an international mobile game developer and publisher with offices in Rus…
Best conferences for mobile app developers in 2020
Reuben Lewis
With 2020 off to an excellent start, we thought it would be great to give you a little heads-up at some of the developer…