Gaming is a multi-billion dollar industry – but what goes into making the world’s most popular games?
Join us as we get the insider perspective from titans of the gaming world – including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Cut the Rope, Gardenscapes, Battlejack and Adventure Capitalist – to hear how they design, develop, monetize and market their games.
The Monetization and Marketing Loop
Jeff Gurian, VP Monetization and Marketing at Kongregate
Mishka Katkoff, Director of Product Management at Rovio & Founder of Deconstructor of Fun Blog
Bridging East and West in Gaming
Warren Woodward, Director of UA at Nexon
Building Great Game Communities
Nir Miretzky, Chairman of GameIs
Company Culture as a Business Imperative in Gaming
Erin O’Brien, Head of Culture at Gram Games
The Social Impact of Gaming
Carissa Gonzalez, User Acquisition Manager at Pixelberry
Balancing Ad Monetization with User Experience
Jane Anderson, Head of Ad Monetization at Zeptolab
Handling User Acquisition in IAPs vs. Ad Driven Titles
Tatyana Bogatyreva, Head of UA at Gram Games
Top app developers share their best practices on the ironSource blog
Artur Grigorjan, Head of Growth Marketing at Playrix, tells app developers how they can ace user acquisition and find great users in the face of rising costs.
Linh Tijan, Senior Marketing Manager at Kongregate, shares tips and tricks for nailing creative optimization, no matter the budget or size.
Warren Woodward, Director of UA at Nexon M, lists best practices for soft launching mobile games, and what it takes to get apps ready for a worldwide launch.
How Choosing the Right Formats and Placements Can Supercharge Your Game Revenue
Delivered at Casual Connect Europe 2018, ironSource VP Global Partnerships and Sales, Nadav Ashkenazy takes a deep dive into ad monetization implementations, addressing the critical attention gap between ad monetization and IAPs.
Why SDKs are Here to Stay
Jam City and Kooapps explain that SDKs are not going anywhere as they allow for much more sophisticated technological capabilities which are necessary on mobile, and still provide much higher revenues, performance, and quality ad experiences than non-SDK solutions.
Game Industry Leaders Discuss Highlights from GDC 2018
Check out what game industry leaders like Zeptolab, Fluffy Fairy Games, Playrix and Halfbrick had to say about where the game industry is going in 2018.
Learn how to boost your K Factor, the metric that reveals your app’s virality.
Learn why playable ads are the hottest ad unit out there, and how they can help you increase your revenue.
Learn how mobile ad mediation helps app developers increase their revenue.
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