levelup

The place for people who love making, growing, and of course playing mobile games. Hear from leaders in the industry on all things related to game design, development, and culture.

LevelUp Podcast

Gaming is a multi-billion dollar industry – but what goes into making the world’s most popular games?

Join us as we get the insider perspective from titans of the gaming world – including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Cut the Rope, Gardenscapes, Battlejack and Adventure Capitalist – to hear how they design, develop, monetize and market their games.

Designing Idle Games for Active Players

Nate Barker, Head of Business Development at Fluffy Fairy Games

The Rise of Hyper Casual and Other 2018 Trends

Mishka Katkoff, Director of Product Management at Rovio & Founder of Deconstructor of Fun Blog

Bridging East and West in Gaming

Warren Woodward, Director of UA at Nexon

The Monetization and Marketing Loop

Jeff Gurian, VP Monetization and Marketing at Kongregate

Company Culture as a Business Imperative in Gaming

Erin O’Brien, Head of Culture at Gram Games

The Social Impact of Gaming

Carissa Gonzalez, User Acquisition Manager at Pixelberry

LevelUp Videos

How Choosing the Right Formats and Placements Can Supercharge Your Game Revenue

Delivered at Casual Connect Europe 2018, ironSource VP Global Partnerships and Sales, Nadav Ashkenazy takes a deep dive into ad monetization implementations, addressing the critical attention gap between ad monetization and IAPs.

Why SDKs are Here to Stay

Jam City and Kooapps explain that SDKs are not going anywhere as they allow for much more sophisticated technological capabilities which are necessary on mobile, and still provide much higher revenues, performance, and quality ad experiences than non-SDK solutions.

Game Industry Leaders Discuss Highlights from GDC 2018

Check out what game industry leaders like Zeptolab, Fluffy Fairy Games, Playrix and Halfbrick had to say about where the game industry is going in 2018.

Top app developers share their best practices on the ironSource blog

Trends and Challenges in User Acquisition: Q&A with Playrix

Artur Grigorjan, Head of Growth Marketing at Playrix, tells app developers how they can ace user acquisition and find great users in the face of rising costs.
Read more on the blog »

The Secret to Creative Optimization: Q&A with Kongregate

Linh Tijan, Senior Marketing Manager at Kongregate, shares tips and tricks for nailing creative optimization, no matter the budget or size.

Best Practices for Soft Launching Your Game: Guest Post by Nexon

Warren Woodward, Director of UA at Nexon M, lists best practices for soft launching mobile games, and what it takes to get apps ready for a worldwide launch.

WTF is K Factor?

Learn how to boost your K Factor, the metric that reveals your app’s virality.

WTF are Playable Ads?

Learn why playable ads are the hottest ad unit out there, and how they can help you increase your revenue.

WTF is Mobile Ad Mediation?

Learn how mobile ad mediation helps app developers increase their revenue.

Success Stories

Coin Dozer

Game Circus
Learn how rich, interactive 4D gameplay ads helped Coin Dozer connect to high-quality new users

PickCrafter

Fiveamp
Learn how multiple Rewarded Video placements helped Fiveamp boost user engagement and grow revenue by triple digits.

Idle Heroes

Droidhang Games
How granular optimization strategies helped leading mobile game developers Droidhang Games supercharge their UA campaign performance.

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