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The place for people who love making, growing, and of course playing mobile games. Hear from industry leaders on all things game design and development.

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New on the blog

How To Make Hyper-Casual Games
Part 1: Designing

Paul Woodbridge, Director of Design at MAG Interactive, shares what goes into designing and making a hyper-casual game, as well as the future of the hyper-casual genre.

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How to Make Hyper-Casual Games, Part 2: Trends

Tom Kinniburgh, a mobile consultant for game studios, who also runs the popular blog Mobile Free to Play, talks about the history of hyper-casual, monetization and user-acquisition best practices, working with publishers, and more.

The Next Generation of Interactive Mobile Ads

Dan Greenberg, Chief Design Officer at ironSource, gives us the lowdown on what goes into designing hit playable ads, discusses where we can expect to see AR pop up in mobile gaming, and spills the beans on the game studio he admires most.

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