levelup

The place for people who love making, growing, and of course playing mobile games. Hear from leaders in the industry on all things related to game design, development, and culture.

LevelUp Podcast

Gaming is a multi-billion dollar industry – but what goes into making the world’s most popular games?

Join us as we get the insider perspective from titans of the gaming world – including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Cut the Rope, Gardenscapes, Battlejack and Adventure Capitalist – to hear how they design, develop, monetize and market their games.

Episode 1:
The Monetization and Marketing Loop

Jeff Gurian, VP Monetization and Marketing at Kongregate

Episode 2:
The Rise of Hyper Casual and Other 2018 Trends

Mishka Katkoff, Director of Product Management at Rovio & Founder of Deconstructor of Fun Blog

Episode 3:
Bridging East and West in Gaming

Warren Woodward, Director of UA at Nexon

Episode 4:
Building Great Game Communities

Nir Miretzky, Chairman of GameIs

Episode 5:
Company Culture as a Business Imperative in Gaming

Erin O’brien, Head of Culture at Gram Games

Episode 6:
Gaming for Good

Carissa Gonzalez, User Acquisition Manager at Pixelberry

Episode 7:
Balancing Ad Monetization with User Experience

Jane Anderson, Head of Ad Monetization at Zeptolab

Episode 8:
The Secret to Designing Great Playable Ads

Dan Greenberg, Chief Design Officer at ironSource

Top app developers share their best practices on the ironSource blog

Trends and Challenges in User Acquisition: Q&A with Playrix

Artur Grigorjan, Head of Growth Marketing at Playrix, tells app developers how they can ace user acquisition and find great users in the face of rising costs.

Subscribe to our newsletter

The Secret to Creative Optimization: Q&A with Kongregate

Linh Tijan, Senior Marketing Manager at Kongregate, shares tips and tricks for nailing creative optimization, no matter the budget or size.

Best Practices for Soft Launching Your Game: Guest Post by Nexon

Warren Woodward, Director of UA at Nexon M, lists best practices for soft launching mobile games, and what it takes to get apps ready for a worldwide launch.

Game industry leaders weigh in on programmatic mediation

 

In app programmatic mediation is taking the app monetization industry by storm. Check out what game industry leaders at GDC had to say about programmatic ads and where they see this going in 2018 and beyond.


Game industry leaders discuss highlights from GDC 2018

 

Hear what game industry leaders from LBC Studios, Tapps Games, Sega, Gazeus, Super Awesome and more had to say about top trends they saw at GDC this year, and what we can expect to see in the rest of 2018. Watch now!


Game industry leaders weigh in on 2018 trends

 

Check out what game industry leaders like Zeptolab, Fluffy Fairy Games, Playrix and Halfbrick had to say about where the game industry is going in 2018.


WTF is LTV?

Learn why LTV is a critical metric to measure overall app success and how it can help you maximize your revenue.

WTF are Playable Ads?

Learn why playable ads are the hottest ad unit out there, and how they can help you increase your revenue.

WTF is Mobile Ad Mediation?

Learn how mobile ad mediation helps app developers increase their revenue.

Success Stories

Coin Dozer

Game Circus
Learn how rich, interactive 4D gameplay ads helped Coin Dozer connect to high-quality new users

PickCrafter

Fiveamp
Learn how multiple Rewarded Video placements helped Fiveamp boost user engagement and grow revenue by triple digits.

Idle Heroes

Droidhang Games
How granular optimization strategies helped leading mobile game developers Droidhang Games supercharge their UA campaign performance.

Interested in becoming an ironSource partner?

We’d love to hear from you.