The place for people who love making, growing, and of course playing mobile games. Hear from leaders in the industry.

LevelUp Podcast

Gaming is a multi-billion dollar industry – but what goes into making the world’s most popular games?

Join us as we get the insider perspective from titans of the gaming world – including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Cut the Rope, Gardenscapes, Battlejack and Adventure Capitalist – to hear how they design, develop, monetize and market their games.

Episode 1:
The Monetization and Marketing Loop

Jeff Gurian, VP Monetization and Marketing at Kongregate

Episode 2:
The Rise of Hyper Casual and Other 2018 Trends

Mishka Katkoff,Director of Product Management at Rovio & Founder of Deconstructor of Fun Blog

Episode 3:
Gaming for Good

Carissa Gonzalez, User Acquisition Manager at Pixelberry

Episode 4:
Bridging East and West in Gaming

Warren Woodward, Director of User Acquisition at Nexon

Episode 5:
Building Great Game Communities

Nir Miretzky,Chairman of Gamels

Episode 6:
The Secret to Designing Great Playable Ads

Dan Greenberg Chief Design Officer at ironSource

Episode 7:
Balancing Ad Monetization with User Experience

Jane Anderson,Head of Ad Monetization at Zeptolab

Episode 8:
Company Culture as a Business Imperative in Gaming

Erin O’Brien,Head of Culture at Gram Games

Top app developers share their best practices on the ironSource blog

Trends and Challenges in User Acquisition: Q&A with Playrix

Artur Grigorjan, Head of Growth Marketing at Playrix, tells app developers how they can ace user acquisition and find great users in the face of rising costs.

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The Secret to Creative Optimization: Q&A with Kongregate

Linh Tijan, Senior Marketing Manager at Kongregate, shares tips and tricks for nailing creative optimization, no matter the budget or size.

Best Practices for Soft Launching Your Game: Guest Post by Nexon

Warren Woodward, Director of UA at Nexon M, lists best practices for soft launching mobile games, and what it takes to get apps ready for a worldwide launch.

Mobile leaders weigh in on 2018 trends

In November 2017 we held our Annual Gamefest Summit, bringing together 50 of the world’s leading game companies. We checked in with a few of them for a quick lightning round on where the game industry is going in 2018. Check it out!

WTF is Mobile Ad Mediation?

Learn how mobile ad mediation helps app developers increase their revenue.

Watch more WTF videos »


ARPDAU is a critical app monetization metric for developers. But what does it mean?

WTF is K-Factor?

Learn how and when to use K-Factor to better measure app growth.

Success Stories

Coin Dozer

Game Circus
Learn how rich, interactive 4D gameplay ads helped Coin Dozer connect to high-quality new users


Learn how multiple Rewarded Video placements helped Fiveamp boost user engagement and grow revenue by triple digits.

Idle Heroes

Droidhang Games
How granular optimization strategies helped leading mobile game developers Droidhang Games supercharge their UA campaign performance.

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