The place for people who love making, growing, and of course playing mobile games. Hear from leaders in the industry on all things related to game design, development, and culture.
Understanding discoverability and conversion in ASO for games
Lexi SydowApp Annie
Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also settin…
Breaking down the Growth Loop Step 1: Starting with UA
Yevgeny PeresironSource
In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through St…
Ammunition for user acquisition: Your guide to boosting profit
Lauren Luz
Follow these 7 tips to boost profit from your user acquisition campaigns
ASO: The missing piece in your user acquisition strategy
Keren BergerironSource
Paid campaigns are just one part of a robust UA strategy
Creating mobile content and games for Gen Z
Benoit VatereMammoth Media
Benoit Vatere, CEO and Founder at Mammoth Media, joins ironSource's Melissa Zeloof on LevelUp to talk everything Gen Z. …
The psychology of rewarded video and its impact on game metrics
Or Shahar ironSource
More and more game developers today are treating rewarded video ads just like any other feature within their game. This means segmenting players, A/B testing frequency of the ads, reward value, and more.
What the hell is in-app bidding anyway?
Nimrod ZutaironSource
Everyone’s talking about in-app bidding. But what exactly is it and what can it do for you?
How a single studio monetizes multiple game genres
Adi ShalomPlaytika
Adi Shalom, Ad Monetization Team Leader at Playtika, joins ironSource’s Melissa Zeloof to discuss all things monetizat…