The place for people who love making, growing, and of course playing mobile games. Hear from leaders in the industry on all things related to game design, development, and culture.
How to identify and evaluate new game projects
Conrad McGee-StocksUken Games
Conrad McGee-Stocks, Director of Growth at Uken Games, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers.…
How game product and UA teams can work better together
Nebo Radovic, N3twork & Jon Lau, Smule
Nebojsa Radovic, Director of Performance Marketing at N3twork, and Jon Lau, Director of User Acquisition at Smule, join …
9 most common mistakes made by game developers
Jasmine Cohen
Learn what not to do when growing your game
Why game growth is a loop and not a funnel
Yevgeny PeresironSource
Yevgeny Peres, VP Growth at ironSource, explains why game developers just look at growth as a funnel and not a loop, how…
How to A/B test your ad monetization strategy
Katie GoldironSource
Learn the most impactful ad monetization A/B tests, best practices, and how to conduct them.
BoomBit와 SuperScale의 Matej Lancaric, 성공적인 UA를 얘기하다
Yun Yu Tan
10년전 앱 스토어가 처음 시행되었을 때, 앱들은 여전히 오가닉 설치 하나만으로 탑 차트에…
Case Study
아이언소스의 인터스티셜 광고로 “Mad한 성장”을 달성한 Madbox
Madbox, Stickman Hook
회사소개 매드박스(Madbox)는 프랑스 파리에 본사를 둔 게임 개발업체다. 매드박스의 대…
How to hack creative optimization
Noa EcksteinironSource
Make the most out of your user acquisition strategy by optimizing the performance of your creatives.