The place for people who love making, growing, and of course playing mobile games. Hear from leaders in the industry on all things related to game design, development, and culture.
How to identify and evaluate new game projects
Conrad McGee-StocksUken Games
Conrad McGee-Stocks, Director of Growth at Uken Games, joins Melissa Zeloof from ironSource and Joe Kim from GameMakers.…
How game product and UA teams can work better together
Nebo Radovic, N3twork & Jon Lau, Smule
Nebojsa Radovic, Director of Performance Marketing at N3twork, and Jon Lau, Director of User Acquisition at Smule, join …
9 most common mistakes made by game developers
Jasmine Cohen
Learn what not to do when growing your game
Why game growth is a loop and not a funnel
Yevgeny PeresironSource
Yevgeny Peres, VP Growth at ironSource, explains why game developers just look at growth as a funnel and not a loop, how…
How to A/B test your ad monetization strategy
Katie GoldironSource
Learn the most impactful ad monetization A/B tests, best practices, and how to conduct them.
How to hack creative optimization
Noa EcksteinironSource
Make the most out of your user acquisition strategy by optimizing the performance of your creatives.
Case Study
ROASオプティマイザーを活用し、ITIがUS AppstoreにてTOP10を獲得した方法
ITI, Golf Nest
はじめに ITIは、2012年に設立され1,000以上ものゲームを開発している日本のアプリデベロ…
Designing your ad monetization strategy
Nadav AshkenazyironSource
Learn best practices for rewarded video, interstitial ads, and offerwall, and benchmarks you an expect for each ad unit.