The benefits of interstitial advertising
Including interstitial video ads offers you a reliable way to boost ad revenues and improve your app monetization. One of the big benefits interstitial videos offer is that they are dynamic, so they offer a more engaging ad experience than static ads or banner ads. When they’re placed at natural transition points in the in-app experience, they also offer less disruption to users’ app experiences. Finally, interstitial video ads can also deliver higher eCPM rates than some other ad types. Unlike banner ads which can often be overlooked by users, interstitial video ads are more likely to be viewed because they occur within the app’s flow and take up the entire screen, meaning advertisers will pay more. One of the best examples of video interstitial ad implementation
is how they are used in mobile games – particularly within games that have set levels. Not only are interstitial video ads more noticeable, when implemented correctly they offer a better user experience because they don’t interrupt the actual usage of the app. For example, take a game which is separated into different in-game sections that have 3 to 4 levels each. By including an interstitial at the end of each section, users get a large tract of uninterrupted gaming time, and only see a short video at natural stopping points rather than in-game. By placing the interstitial video ad at a natural pause, users are less likely to react negatively, are more likely to watch the ad, and may have a larger incentive to explore the ad’s source, resulting in a higher eCPM for the developer.
Increase your interstitial ads revenue
With the right implementation, and using playable and video interstitials, developers can reach $10-$20 eCPMs in tier 1 countries. The average eCPM for interstitial ads range from $4-$6.
Monetize all of your non-paying users
Not every non-paying user engages with rewarded video ads, which makes them harder to monetize. As an alternative, you can segment users to understand which ones don’t engage with rewarded video, and serve them interstitials instead.
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Reward your users for a positive experience
Ever heard of rewarded interstitial ads? Serve your users an interstitial ad and then reward them with in-game currency. Rewarded interstitials are a great way to improve your user’s ad experience.
Interstitial ads vs banners
In comparison to traditional banner ads, interstitials tend to generate more revenue for publishers and offer enhanced user experiences. Many developers today prefer to use interstitial ad units – both video and static – to monetize their users.