Mobile monetization and marketing firm IronSource is announcing today that it is giving its publishers a choice about whether to go with programmatic ads or traditional “waterfall” ads.
Mobile monetisation and marketing firm ironSource has introduced choose your own adventure "4D interactive ads" to its suite of advertising formats. The 4D ads are a mix of video..
A new mobile format from ironSource, a mobile monetization and marketing technology company based in Tel Aviv, Israel, puts a playable “choose your own adventure” spin on ad personalization.
The state of interactive advertising: New formats are infusing digital ads with creativity that gets results
With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to..
Research has demonstrated that, by 2021, the total app downloads number will jump to 352 billion worldwide. This fact, coupled with how much time we're spending on our smartphones these days, demonstrates..
IronSource Ltd. CEO and Co-founder Tomer Bar Zeev said in an interview with Calcalist last week that his company reaches 60% of U.S. gamers with its mobile gaming..