You might think that producing a playable ad is no different than putting together an app trailer. It’s just an interactive version of the same thing, right? If..
Leading mobile monetization and marketing company ironSource has just announced the launch of Ad LTV Prediction, a feature which enables developers to quantify the ad-based revenue generated by..
The Tel Aviv-based supply-side/ad mediation platform says it can now show in-app ad impression trends from 20+ ad networks at once.
Supply-side ad mediation platform for app developers ironSource is out with a new tool for visualizing revenue trends from nearly two dozen networks for in-app ads.
The risk of app piracy is high and with that comes significant risk to brand reputation, ranking and revenues. Luckily we’ve put together a handy guide on what..
While playable ads are the hottest ad unit out there, there are are still a few myths around the format which persist on both the app monetisation and..
Chinese video game companies are playing for high stakes. As the global gaming market enters an increasingly mobile era, they are being forced to adapt to an industry..
Foreign game companies face a bruising battle in trying to tempt Chinese players.
A mobile monetization and marketing company, ironSource, has announced the launch of the Active Protect program, a program for mobile advertisers which aims to prevent the most frequent..