Mobile monetization and marketing company ironSource today announced the expansion of its “playable ads” to its mobile advertising customers, such as game developers who want to get more..
Advertising technology is evolving, and as developers continue to become more creative with their ad formats, the industry is revealing there is much more to digital advertising in..
The digital advertising world has come a long way in the last couple of years in its mission to fight ad fraud. GroupM says just 2% of impressions..
In 2013, the global ad blocking craze pushed the ad industry to rethink its strategies — users were fed up with intrusive, irrelevant, and boring ads. In response,..
The conversation by Israel’s leading unicorns took place in the Tel Aviv offices of ironSource (in partnership with law firm GKH) and focused on how companies can get..
Interactive video is attractive to marketers because of the potential for deeper engagements and, as the enabling technologies improve, the strategy is being embraced for a growing array..
Struggling to seal deals in the United States as regulatory scrutiny tightens, Chinese companies looking to invest in promising technology are finding a warmer welcome for their cash..
Last year, Chinese investment into Israel jumped more than tenfold to a record $16.5 billion, with money flooding into the country's buzzing internet, cyber-security and medical device start-ups...
Struggling to seal deals in the United States as regulatory scrutiny tightens, Chinese companies looking to invest in promising technology are finding a warmer welcome for their cash..