Mobile monetization and marketing firm IronSource is announcing today that it is giving its publishers a choice about whether to go with programmatic ads or traditional “waterfall” ads.
Mobile monetisation and marketing firm ironSource has introduced choose your own adventure "4D interactive ads" to its suite of advertising formats. The 4D ads are a mix of video..
The finalists for the inaugural Mobile Games Awards 2018 have been revealed. The Mobile Games Awards will recognise the sector’s key players over the last year, from the developers making great..
A new mobile format from ironSource, a mobile monetization and marketing technology company based in Tel Aviv, Israel, puts a playable “choose your own adventure” spin on ad personalization.
With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to..
ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of..
Adotas talks with Dan Greenberg the Chief Design Officer at ironSource about the future of augmented reality in digital marketing and advertising.
Research has demonstrated that, by 2021, the total app downloads number will jump to 352 billion worldwide. This fact, coupled with how much time we're spending on our smartphones these days, demonstrates..
IronSource Ltd. CEO and Co-founder Tomer Bar Zeev said in an interview with Calcalist last week that his company reaches 60% of U.S. gamers with its mobile gaming..