The next step in monetization
LevelPlay opens up app developers’ inventory for a real-time bidding auction, requesting ad sources to bid on each impression simultaneously. LevelPlay is designed to help app developers maximize their ad yield by increasing the competition for their inventory, as well as save manpower by effectively automating their waterfall processes.
Maximize ad revenue
Since ad sources get a chance to bid on every impression, developers never risk losing out on a potentially higher bid.
Reduce all operations
By guaranteeing maximum revenue for each impression, in-app bidding automates optimization and eliminates the need to manually adjust the waterfall.
Get the most of your data
Full transparency reveals the value of every ad impression and additional granular data which can be used to optimize and manage monetization.
What makes LevelPlay unique
A/B testing capabilities
LevelPlay comes with all the benefits of ironSource’s mediation platform – including our monetization A/B testing tool which lets developers test between a traditional waterfall, an in-app bidding solution, or a combination of both.
Emphasis on tech stability
Built by a team with a ‘product-first’ philosophy, LevelPlay minimizes its footprint while the app is running, so that developers never have to worry about performance issues like over-caching of ads.
The hybrid model
For some developers, the traditional waterfall model may still be relevant. ironSource offers both LevelPlay in-app bidding and a traditional waterfall model, through a hybrid platform solution that keeps the developer in control.