See how a real-time auction can impact your monetization

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The next step in monetization

LevelPlay opens up app developers’ inventory for a real-time bidding auction, requesting ad sources to bid on each impression simultaneously. LevelPlay is designed to help app developers maximize their ad yield by increasing the competition for their inventory, as well as save manpower by effectively automating their waterfall processes.

Maximize ad revenue

Our in-app bidding auction ensures the highest paying ad source always wins the impression, which means more revenue for the developer.

Reduce all operations

By guaranteeing maximum revenue for each impression, in-app bidding automates optimization and eliminates the need to manually adjust the waterfall.

Get the most of your data

LevelPlay reveals the value of every ad impression and additional granular data which can be used to optimize and manage monetization.

What makes LevelPlay unique

A/B testing capabilities

LevelPlay comes with all the benefits and features of ironSource’s mediation platform – including our monetization A/B testing tool. With this tool, developers can test between a traditional waterfall, an in-app bidding solution, or a combination of both, allowing them to choose the strategy that brings maximum value.

Emphasis on tech stability

Built by a team with a ‘product-first’ philosophy, LevelPlay goes beyond maximizing revenue and yield – the technology also minimizes its footprint while the app is running, so that developers never have to worry about performance issues like over-caching of ads.

The hybrid model

Depending on the type of app developer and the deals they might have secured with ad networks or direct advertisers, the traditional waterfall model may still be relevant. This is why ironSource offers developers both LevelPlay in-app bidding and a traditional waterfall model, through a hybrid platform solution that keeps the developer in control.

Key reading materials
on in-app bidding

Why In-App Bidding is the Right Thing for Game Developers

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What Your In-App Bidding Waterfall Will Look Like in 2020

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The Hold Up: Why It's Taking So Long to Adopt In-App Bidding

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LevelPlay in the press


ironSource Releases Automated AdTech LevelPlay So Game Devs Can Earn More With Less Work


ironSource Launches LevelPlay Tool to Monetize Mobile Apps and Games

Mobile Marketing Magazine

ironSource Launches LevelPlay In-App Bidding Solution

Get LevelPlay in-app bidding now