See how a real-time auction can impact your monetization

Get LevelPlayGet LevelPlay
The next step in monetization

LevelPlay opens up app developers’ inventory for a real-time bidding auction, requesting ad sources to bid on each impression simultaneously. LevelPlay is designed to help app developers maximize their ad yield by increasing the competition for their inventory, as well as save manpower by effectively automating their waterfall processes.

Maximize ad revenue

Since ad sources get a chance to bid on every impression, developers never risk losing out on a potentially higher bid.

Reduce all operations

By guaranteeing maximum revenue for each impression, in-app bidding automates optimization and eliminates the need to manually adjust the waterfall.

Get the most of your data

Full transparency reveals the value of every ad impression and additional granular data which can be used to optimize and manage monetization.

What makes LevelPlay unique

A/B testing capabilities

ironSource’s bidding testing tool lets you compare the performance of a traditional waterfall vs. a hybrid bidding waterfall – with zero setup. Performance KPIs are transparent and can be broken down from day one, so you get all the data you need to make the decision to switch.

Emphasis on tech stability

Built by a team with a ‘product-first’ philosophy, LevelPlay minimizes its footprint while the app is running, so that you never have to worry about performance issues like over-caching of ads.

The hybrid model

For some developers, the traditional waterfall model may still be relevant. ironSource offers both LevelPlay in-app bidding and a traditional waterfall model, through a hybrid platform solution that keeps you in control.

Supporting the highest-quality
bidding ad sources

Key reading materials
on in-app bidding


Why In-App Bidding is Right for Game Devs

Go to MediumGo to Medium

How to Build the Ultimate Hybrid Bidding Waterfall

Watch the webinarWatch the webinar

How to Get Started with In-App Bidding

Get the eBookGet the eBook

LevelPlay in the press


ironSource Releases Automated AdTech LevelPlay So Game Devs Can Earn More With Less Work


ironSource Launches LevelPlay Tool to Monetize Mobile Apps and Games

Mobile Marketing Magazine

ironSource Launches LevelPlay In-App Bidding Solution

Get LevelPlay in-app bidding now