How to Monetize and Advertise Word Games

In this episode of LevelUp, Andrew Stone, President at Random Logic Games gives the lowdown on word games including best practices for monetization, user acquisition, and design. Read on for edited highlights from Stone’s podcast: Who is playing mobile word games? “While women 25-40 are the target audience, word games have mass appeal and viral..

Best Conferences for Mobile App Developers in 2019

With 2019 off to an excellent start, we thought it would be great to give you a little heads-up at some of the developer conferences for mobile apps and games happening this year. Mobile App conferences are a great opportunity for developers to learn, network, create, and play your part in the app and mobile..

What’s the Hype with Hyper-Casual Games? Part 3: Marketing

In our final chapter of LevelUp’s hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, shares his thoughts on running successful user acquisition campaigns for hyper-casual games. Read on for edited highlights from Davies’ podcast: Failing “Failing is critical, especially for hyper-casual games because you’re dealing with such a fast rate of content. You have..

The Future of Programmatic Mediation

In this episode of LevelUp, Pieter Kooyman, Chief Advertising Officer at Miniclip, sets the record straight on ‘programmatic mediation’. He defines the term and predicts what the mobile industry can expect to see in the new year. Read on for edited highlights from Kooyman’s podcast: Many names “Let’s start by listing all the names surrounding..

2018’s Most Popular Level Up Podcasts

2018 was quite the year for ironSource’s LevelUp Podcast. We launched the LevelUp podcast, produced 13 episodes (and 2 seasons!), generated thousands of listens, and made some awesome friends along the way. With the new year upon on us, we thought to curate a list of our most listened to LevelUp podcast episodes with some..

How to Make Hyper-Casual Games, Part 2: Trends

In this episode of LevelUp, Tom Kinniburgh, a mobile consultant for game studios, who also runs the popular blog Mobile Free to Play, talks about the history of hyper-casual, monetization and user-acquisition best practices, working with publishers, and more. This episode is part two of a three part series focused on designing, monetizing, and marketing..

Highlights from IAB’s Opt-in Value Exchange Advertising Playbook for Brands

Opt-in ads The IAB just released the ultimate playbook for brand advertisers. The first guide of its kind, it gives brand advertisers all the information they need when it comes to rewarded or opt-in ads. According to the IAB, “opt-in value exchange advertising is an ad format that is growing in importance … numerous studies..

How To Make Hyper-Casual Games, Part 1: Designing

In this episode of LevelUp, Paul Woodbridge, Director of Design at MAG Interactive, shares what goes into designing and making a hyper-casual game, his team’s development process and standard KPIs, best practices, and the future of the hyper-casual genre. This episode is part one of a three part series focused on designing, monetizing, and marketing..

Gamefest 2018 Panel on UA, Publishing, and In-Game Brand Advertising

At Gamefest 2018, Craig Chapple from PocketGamer.biz moderated a panel with guest speakers Sally Lu from JamCity, Alexandre Tan from Gameloft, Jeff Gurian from Kongregate, and Brian Truman from GSN Games. Together, they discussed various topics such as user acquisition, mobile game publishing, mergers and acquisitions in the game industry, and in-game brand advertising. Here’s..

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