Balancing Ad Monetization with User Experience

In episode 8 of LevelUp, Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she’s seen the game industry change over the last few years, provides insights on how to successfully balance user experience with ad monetization, and discusses the huge potential for brand advertisers in the gaming space. Read on for edited highlights..

What is Ad Blocking on Mobile?

Have you ever experienced an aggressive ad while browsing the web? You’re not alone. With each passing day, more and more people are downloading ad blocking software. According to a recent report, there are some 615M devices blocking ads globally, 380M (or 62%) of them on mobile alone. As its name suggests, ad blocking is..

An Insider’s Guide to the Russian Game Industry

The Russian mobile gaming industry is experiencing exponential growth. According to the most recent Newzoo report, the gaming industry in Russia is projected to hit $1.7 billion in revenue in 2018, with nearly 65 million gamers. Russian is also the third most common language on Steam, the world's largest online gaming platform. It all makes..

Designing Idle Games for Active Players

In episode 7 of LevelUp, Nate Barker, Director of Business Development at Fluffy Fairy Games tells us all about idle games - from reviewing how the genre best fits in today’s gaming landscape, to discussing the benefits of employing a fast and iterative development process, to emphasizing the importance of player feedback on the monetization..

7 Mobile User Acquisition Tips from 7 Top Industry Leaders

Want your game to make it to the Top Charts? Today, user acquisition plays a key role in any mobile marketing strategy. As the need for discoverability in the App and Google Play stores increases, the business of generating a user base for new games has erupted. So what’s the best UA strategy? And what’s..

SDK Spoofing: The New Ad Fraud Scheme on the Block

Mobile fraud is on the rise. Compared to 2017, mobile ad fraud rates have almost doubled, and we currently reject around 10% of all paid installs as fraudulent, a sizeable amount indeed. This threat looms over an advertiser’s bottom line, and without the means to stop it, marketing budgets are left wide open to theft...

Hyper-Casual Games: What Are They & How do You Monetize Them?

What are Hyper-Casual Games & How do you Monetize them? Since the App store surfaced 10 years ago, we have seen mid-core, casual, and (debatably) hard-core games take off in the mobile space, yet today a fourth category is dominating the app charts - hyper-casual. Over the past year, hyper-casual games have seen unprecedented growth,..

Nadav Ashkenazy Talks Ad Monetization at Casual Connect Europe

ironSource VP Nadav Ashkenazy spoke at the most recent Casual Connect Europe conference in London. Discussing everything from the benefits of rewarded video to supercharging game revenue while preserving and even improving user experience, we’ve extracted the highlights of his talk “The Ins and Outs of Ad Monetization” below. Ad Monetization Requires More Attention“Although ad..

10 Tips from 10 Industry Leaders on the App Store’s 10th Birthday

Once upon a time, exactly a decade ago, Apple launched the App Store . On July 10, 2008 there were a mere 500 apps available for download, but today, according to the most recent figures released by App Annie, there are over 2 million apps that have been downloaded more than 170 billion times from..

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