3 Hot Topics To Watch Out For At Dmexco 2017

Dmexco 2017 is just around the corner and with over 250 hours of events across two days, we've picked the three hottest topics and talks at this year's conference. Come and say hello to the ironSource team if you're in Cologne. We'll be at booth E58 in Hall 6.1. You can book your meeting with..


5 Hot Topics to Look Out For at MWC 2017

Mobile World Congress, or MWC, in Barcelona is the biggest mobile conference of the year, bringing together mobile enthusiasts from around the world to learn, meet, geek out, and party. The giants always tend to schedule big announcements for the conference. This year Samsung is expected to reveal their foldable smartphone prototype, and Sony is..

Sports Apps Determine Who Will Win the Super Bowl

In a Q2 report of our Fastest Growing Apps platform, we showed how sports apps are becoming a major attraction for mobile users - a go-to place for consuming and engaging with sports content thanks, in part, to 2016’s shift towards live video streaming on mobile. In January 2017, four teams remained to battle it..

Video is the New Black

The number of apps that incorporated the term “Video” in their Google Play Store name has almost doubled in the last year. This change has occurred across a variety of categories as the gold rush for video features accelerates, and it doesn’t seem to be stopping anytime soon. It’s no secret that video consumption is..

15 conferences for app developers

15 Conferences App Developers Shouldn’t Miss in 2017

Like the old saying goes - there ain’t no party like an app developers’ party. 2017 is set to be a jampacked year of opportunity to mingle, learn and most importantly, contribute to what the future has in store for apps and the people behind them. Here’s our best pick of this year’s not-to-be-missed conferences:..

Is DasS the Next Phase of Mobile Attribution Companies?

The recent launch of The Collective, Kochava’s new mobile data marketplace, may mark a new phase in the evolution of attribution companies. Already a highly-competitive space, the big four attribution players - Tune, Appsflyer, Adjust and Kochava - are facing an increasing convergence in the services and features they provide. Looking ahead they will need..

2016's Fastest Growing Apps

Fastest Growing Apps in 2016: A Quick Look at Last Year’s Android Champions

As we kick off 2017, we took a look back at 2016 to see which apps were the fastest growing across the whole year.   A look at 2016 2016’s fastest growing Android Apps is a cross-category collection of the year’s movers and shakers. A look at the group will give you an insight into..


How The App Economy Shifted Over Thanksgiving

Naturally, publishers get a lot of traffic over Thanksgiving, as Black Friday and Cyber Monday are peak download days. (No wonder, we’re all too stuffed to move anything but our thumbs.) But install rate isn’t the only metric that increased this Thanksgiving weekend. In what other ways did Turkey Day affect the app economy? Check..

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