Hyper-Casual Games: What Are They & How do You Monetize Them?

What are Hyper-Casual Games & How do you Monetize them? Since the App store surfaced 10 years ago, we have seen mid-core, casual, and (debatably) hard-core games take off in the mobile space, yet today a fourth category is dominating the app charts - hyper-casual. Over the past year, hyper-casual games have seen unprecedented growth,..

Nadav Ashkenazy Talks Ad Monetization at Casual Connect Europe

ironSource VP Nadav Ashkenazy spoke at the most recent Casual Connect Europe conference in London. Discussing everything from the benefits of rewarded video to supercharging game revenue while preserving and even improving user experience, we’ve extracted the highlights of his talk “The Ins and Outs of Ad Monetization” below. Ad Monetization Requires More Attention“Although ad..

10 Tips from 10 Industry Leaders on the App Store’s 10th Birthday

Once upon a time, exactly a decade ago, Apple launched the App Store . On July 10, 2008 there were a mere 500 apps available for download, but today, according to the most recent figures released by App Annie, there are over 2 million apps that have been downloaded more than 170 billion times from..

Pixelberry’s Carissa Gonzalez on The Social Impact of Gaming

In episode 6 of LevelUp Carissa Gonzalez, UA manager at Pixelberry shares her view on how strong game narratives can have a positive impact on people’s lives, discusses what it’s like being a woman in the game industry, and emphasizes the importance of questioning the data when it comes to running effective user acquisition campaigns...

Gram Game’s Erin O’Brien on Setting Company Culture as a Business Imperative

In episode 5 of LevelUp, Erin O’Brien, Head of Culture at Gram Games, shares her insights on how to establish a positive company culture in the gaming industry, gives tips for maintaining culture on a daily basis, and discusses how ultimately, creating a strong company culture leads to building great games. Read on for edited..

Top 20 Gaming Podcasts You Must Listen To

Looking to get your gaming fix by sound instead of sight? We’ve curated some of the best gaming podcasts around to make it easy to find the one that’s most suited to your interests. In the list below, we bring you the best and the brightest in various categories: game development, game design, general gaming,..

GameIs’ Nir Miretzky on Building Great Game Communities

In episode 4 of LevelUp, Chairman of GameIS, Nir Miretzky, covers everything on what it takes to establish and maintain strong game communities and illustrates the trends and challenges in developing mobile games. Read on for edited highlights from Miretzky's podcast: GameIS: Turning a game community into an industry “GameIs is an association based on..

Топ конференций для разработчиков мобильных приложений в 2018 году

Сейчас, когда 2018 год идет полным ходом, мы решили сделать краткий обзор самых интересных конференций для разработчиков мобильных приложений и игр, которые еще впереди. В этом году список включает как старые добрые мероприятия прошлых лет, так и несколько новинок, чтобы держать вас в форме. Ведь чем больше конференций, тем больше возможностей учиться, заводить полезные знакомства..

Nexon’s Warren Woodward on User Acquisition and Bridging East and West in Gaming

In episode 3 of LevelUp, Director of User Acquisition at Nexon, Warren Woodward, shares his insights on the evolution of mobile user acquisition, the importance of soft launches - can you get away without one? - and what it’s like bringing games from East to West and vice versa. Read on for edited highlights from..

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