Why The Hybrid Model Will Win Out For Programmatic In-App

Over the last few months, many mobile monetization and mediation platforms have announced their solution for ‘in-app header bidding’ - or put differently (and more accurately) their solutions for programmatic real-time auctioning of in-app inventory. But even though programmatic is a hot buzzword and becoming increasingly important in the in-app ecosystem, this new technology will..

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How Our In-House Design Studio Built Its Own Task Management Platform

Achva Kahana is the Studio Manager at ironSource.  I manage an in-house design Studio, which means other employees in the company - from human resources to salespeople - are like our clients. Last year, when our company merged and doubled in size, so did our client pool. Overnight, my team of 8 was responsible for..

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ironSource Mediation Welcomes Japanese Ad Network Maio by iMobile

ironSource is excited to welcome leading Japanese mobile ad network maio, which is owned by imobile, as a new demand partner. This new addition to our mobile ad mediation platform is a testament to our commitment to empower developers around the world, and particularly our recent focus on developers in Japan and the wider APAC..

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ironSource Named Top 20 Most Secure Network by Singular

Yevgeny Peres is the VP Growth at ironSource. In recent years, mobile ad fraud has become an industry-wide issue which affects every advertiser - their budgets, their reputation, and mainly their effectiveness in achieving sustainable growth. That’s why we’re excited to announce that ironSource has been named a Top 20 Secure Ad Network by Singular. Singular, a..

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ironSource Launches Active Protect Program to Minimize Mobile Ad Fraud

ironSource today announced the launch of the Active Protect program, a program for mobile advertisers which aims to prevent the most frequent types of fraud on non-SDK traffic - primarily attribution and device manipulation - by blocking fraudulent or manipulated traffic in real-time and automatically re-crediting advertisers for any spend on fraudulent traffic. Fighting mobile..

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How ironSource is Creating a Sustainable Digital Content Economy

This post originally appeared on Thalamus. ironSource is known as one of the largest independent cross-platform ad networks, with a reported valuation of $1B. For those of us not already familiar with ironSource, can you please share more on the company and any recent developments to your platform? Our goal at ironSource is to create..

Design Your Ad Experience with Ad Unit Triggers

Android publishers, it’s time for you to control your user’s in-app ad experience. Upgrade to our Android SDK 2.0 and utilize mobileCore’s newest addition - Ad Unit Triggers! Ad unit triggers represent the location or action that launches an ad in your app. With our newest Android SDK update, you have full control of exactly..

Why Tech Companies Need a Hackathon Strategy

There were only a few hours left at a recent hackathon held at ironSource and the teams were making their final tweaks to their projects. During a snack run, one participant spotted his colleague, a backend developer, working on something he didn’t expect. “I didn’t know you could program frontend,” he commented. “Man,” his colleague..

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