Getting in the Holiday Spirit: What to Expect from DAU and IPM

Chen Mizrahi is a BI analyst at ironSource. During the winter holidays - from Thanksgiving, Black Friday, and Christmas, to New Year’s Day - there is a marked shift in mobile user behavior, as millions of people are buying new phones, and generally have more free time to play games. That’s why the holidays are..

Why Your App’s DAU and Impressions Decrease After the Summer

Chen Mizrahi is a BI analyst at ironSource. Along with bathing suits, tanning, and BBQs, summer is known for an increase in metrics like DAU and ad impressions. Why? Children are out of school, adults are on holiday, and overall users have more free time on their hands. When we looked back at metrics from..

How to Create Retention in Playable Ads

In contrast to other ad formats, playable ads are unique in that they aren’t just one component in a larger user acquisition funnel - they’re a funnel in and of themselves. The goal is to push users down that funnel, getting them to progress past the ad’s tutorial all the way through to the call-to-action...

App Economy Stats You Should Know Stat

The mobile app ecosystem has proven itself to be both a prosperous and lucrative industry. With more than 3.4 billion smartphone owners worldwide and 175 billion app downloads last year alone, this $950 billion industry serves consumers with all-encompassing abilities. We’ve compiled some of the top statistics in the mobile app ecosystem to highlight just..

Lifetime Value: How App Developers Can Maximize LTV

LTV, or lifetime value, is a critical metric which app developers use to measure overall app success. It does this by quantifying the value of a user cohort (or a group of users segmented by geo, app version, install date etc.) throughout their lifetime within an app. A core measurement of app health, it’s used..

What is Fill Rate and How Can App Developers Increase it?

In the mobile monetization world, fill rate is an important metric for gauging an ad network’s performance. It tells app developers how good that network is at filling ad requests. So what does it mean exactly? Fill rate is the percentage of ad requests that get filled by the ad networks you’re working with. It’s..

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5 Key Features to Consider When Choosing a Mobile Ad Mediation Platform

In the last few years, we’ve seen in-app advertising become an increasingly critical pillar in game developers’ app monetization strategies. In fact, according to App Annie, in-app advertising is set to dominate other app business models. Specifically, ad mediation, which aggregates multiple mobile ad networks into a single platform, is on the rise within the..

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What is Mobile Ad Mediation and How Does it Help App Developers?

Ad mediation If you’re looking to monetize your app through ads, you’ve likely come across the term "mobile ad mediation." But while the term is thrown around quite often, it can be hard to understand whether or not the solution is right for your app. Let’s take a look at what it means, who it’s..

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What the Hell is K Factor and How Can You Boost It?

Every app developer wants to understand how their app’s user base is growing, and how viral the app is. For this, look no further than your app’s K Factor. But what exactly does K Factor tell you about your app’s growth? And how can you work yours out? What is  K Factor?  K Factor is..

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