ironsource-why-outsource-production-playable-ads

3 Reasons You Should Outsource Production of Your Playable Ad

Daniel Herman is the product manager for playable ads at ironSource. This article originally appeared on PocketGamer.  You might think that producing a playable ad is no different than putting together an app trailer. It’s just an interactive version of the same thing, right? If only it were that easy. It takes a huge amount of..

ironsource-3-myths-playable-ads

3 Myths About Playable Ads

Daniel Herman is the product manager for playable ads at ironSource. This article originally appeared on PocketGamer.  While playable ads are the hottest ad unit out there, there are are still a few myths around the format which persist on both the app monetization and marketing sides. Below we go through some of those myths,..

ironsource-non-gaming-apps-playable-ad

Should Non-Gaming Apps Use Playable Ads?

This article originally appeared on iMedia Connection.  Advertising technology is evolving, and as developers continue to become more creative with their ad formats, the industry is revealing there is much more to digital advertising in 2017 than simple banner or interstitial ads. The time is right for new, exciting ad formats. 91 percent of users..

ironsource-what-are-playable-ads-bitmango-word-cookies

The What, How, and Why of Playable Ads

Oren Cohen is the VP Media at ironSource. This article originally appeared on VentureBeat.  In 2013, the global ad blocking craze pushed the ad industry to rethink its strategies — users were fed up with intrusive, irrelevant, and boring ads. In response, we slowly saw mobile ads shift towards ad formats and creatives that both..

What The Hell Are Interactive Ads?

Interactive ads are digital ads designed for user interaction and they can be used on desktop, tablet and mobile. As smartphone capabilities have evolved, it’s become possible to support the richness of interactive ad experiences on mobile - and the format is fast-becoming the hottest ad unit out there. Types of interactive ads Interactive ads..

interactive-video-ads

Interactive Video Ads: Strategies, Struggles, and Soaring Potential

This article originally appeared on Marketing Dive.  Lectures can be good, but dialogues are almost always better. That’s the truism underpinning a surge in interactive video ads that allow brands to connect with audiences in ways impossible for static spots. In a survey of marketing professionals, video production and content marketing agency Wyzowl found nearly a..

7 Tips for Designing and Developing Playable Ads

Daniel Herman is a product manager for ironSource’s interactive ad suite. While interactivity has been around for a while, it’s only recently that smartphone capabilities have evolved enough to support such rich advertising experiences on mobile. Together with that evolution, one interactive ad format exploded this past year, catching  the attention of users, publishers, and..

The rewards of sharing your data with an ad network

The Rewards of Sharing Your Data with an Ad Network

Audience suppression is all about optimization. Suppression lists have long been used by traditional marketing channels like email or direct mail as a way to avoid targeting existing customers during customer acquisition campaigns, or as a tool to re-engage with former customers. When a digital advertiser shares audience lists with their advertising network, it works..

ironsource-apple-search-ads-best-practices

Best Practices for Apple Search Ads: How to Get 50% CVR and $1 UA Costs

No one can dispute that the App Store wasn’t built with discovery in mind. Certainly not when there are 2M apps and counting on the store, making competition for visibility especially fierce. That’s why Apple has come up with Search Ads -  to give indie developers on limited budgets the chance to compete in the..

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