warren-woodward-nexon-dominations-ironsource

Best Practices for Launching Your Mobile Gaming App: Pt. 2, Worldwide Launch

Warren Woodward is the Director of User Acquisition at NEXON M, the San Francisco division of Korea’s largest mobile gaming company and one of the ten largest gaming companies in the world. Their hugely popular games include DomiNations, Titanfall: Assault, and Battlejack. This is the second part in a three part series. To read part..

ironsource-launches-first-augmented-reality-mobile-ads-games-ar

ironSource Launches ‘World’s First’ Augmented Reality Ads for Mobile Games

This article originally appeared on VentureBeat.  Augmented reality is set to become more mainstream thanks to Apple’s ARKit and Google’s ARCore development platforms, marking the birth of a new marketing channel. And as with all shiny new objects, marketers are keen to start leveraging AR. Today ironSource — the mobile monetization and marketing company —  announced the launch..

how-to-soft-launch-your-game-nexon-mobile-battle-jack-dominations

Best Practices for Launching Your Mobile Gaming App: Pt. 1, Soft Launch

Warren Woodward is the Director of User Acquisition at NEXON M, the San Francisco division of Korea’s largest mobile gaming company and one of the ten largest gaming companies in the world. Their hugely popular games include DomiNations, Titanfall: Assault, and Battlejack. In mobile gaming, the soft launch is critical - especially with oversaturated app..

ironsource-why-outsource-production-playable-ads

3 Reasons You Should Outsource Production of Your Playable Ad

Daniel Herman is the product manager for playable ads at ironSource. This article originally appeared on PocketGamer.  You might think that producing a playable ad is no different than putting together an app trailer. It’s just an interactive version of the same thing, right? If only it were that easy. It takes a huge amount of..

ironsource-3-myths-playable-ads

3 Myths About Playable Ads

Daniel Herman is the product manager for playable ads at ironSource. This article originally appeared on PocketGamer.  While playable ads are the hottest ad unit out there, there are are still a few myths around the format which persist on both the app monetization and marketing sides. Below we go through some of those myths,..

ironsource-non-gaming-apps-playable-ad

Should Non-Gaming Apps Use Playable Ads?

This article originally appeared on iMedia Connection.  Advertising technology is evolving, and as developers continue to become more creative with their ad formats, the industry is revealing there is much more to digital advertising in 2017 than simple banner or interstitial ads. The time is right for new, exciting ad formats. 91 percent of users..

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The What, How, and Why of Playable Ads

Oren Cohen is the VP Media at ironSource. This article originally appeared on VentureBeat.  In 2013, the global ad blocking craze pushed the ad industry to rethink its strategies — users were fed up with intrusive, irrelevant, and boring ads. In response, we slowly saw mobile ads shift towards ad formats and creatives that both..

What are Interactive Ads?

As smartphone capabilities have evolved, it’s become possible to support the richness of interactive ad experiences on mobile - and the format is fast-becoming the hottest ad unit out there. What are interactive ads? Interactive ads are digital ads designed for user interaction and they can be used on desktop, tablet and mobile.  4 types..

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Interactive Video Ads: Strategies, Struggles, and Soaring Potential

This article originally appeared on Marketing Dive.  Lectures can be good, but dialogues are almost always better. That’s the truism underpinning a surge in interactive video ads that allow brands to connect with audiences in ways impossible for static spots. In a survey of marketing professionals, video production and content marketing agency Wyzowl found nearly a..

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