What is user segmentation?User segmentation is the process of dividing an app’s user base into groups based on their behaviors and demographics - such as age, country, gender, paying or non-paying, app version, level, in-app purchases, and more. User segmentation enables app developers to provide their users with customized ad experiences, by allowing them to apply different app monetization strategies for each group, or user segment. For example, app developers can choose to show fewer interstitial ads to paying users, or double the reward in rewarded videos for users in tier 1 countries. Learn more about user segmentation.
Mobile Game Monetization
Mobile game monetization How do you monetize a game app? Building your mobile game monetization model is a means by w…
What are ad whales? Ad whales are a small percentage of app users who generate a great deal of mobile app revenue, simp…