What is user engagement?User engagement measures the degree of user interaction within an app. Key app engagement metrics include: average session count, average session duration, monthly active users, and daily active users. In other words, high app user engagement means users are in-app for relatively long periods of time. There are several strategies app developers use to increase mobile app engagement, such as smooth onboarding, maintaining a frequent stream of new content and features, and building customized funnels based on user segments.
What are App Sessions? The number of app sessions measures how frequently users interact with an app. Higher …
What is App Churn App churn rate is the percentage of users who uninstall or stop engaging with an app over time. This …