Glossary

SSP
Supply Side Platform

What is a Supply Side Platform?

A supply-side platform (SSP), also called a sell-side platform, is a technology platform that enables publishers to maximize the price at which their advertising inventory sells. Supply-side platforms connect between publishers and demand sources, such as ad networks, ad exchanges and demand-side platforms (DSPs). Ad mediation is one example of a supply-side platform that lets publishers manage multiple ad networks with a single SDK integration, making the entire app monetization process much simpler.
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