What is a Supply Side Platform?A supply-side platform (SSP), also called a sell-side platform, is a technology platform that enables publishers to maximize the price at which their advertising inventory sells. Supply-side platforms connect between publishers and demand sources, such as ad networks, ad exchanges and demand-side platforms (DSPs). Ad mediation is one example of a supply-side platform that lets publishers manage multiple ad networks with a single SDK integration, making the entire app monetization process much simpler.
Supply Side Platform
What is an Ad Server? An ad server is a web-based application used by publishers, ad networks, and …
What is an Ad Exchange? An ad exchange is a real-time online marketplace where advertisers and publisher…