What is a Post-install Event?A post-install event is any user action or event that happens during usage of an app, after the app has been installed. Post-install events can include events and actions such as app launches, completing registration, watching an in-app advertisement, making an in-app purchase, reaching the next level in a game, and more. The term is often used in the context of a cost-per-engagement and cost-per-action pricing model, or mobile campaigns in which advertisers can choose a post-install event to measure user engagement and only pay for the users who engage in that specific app event.
Mobile Ad Fraud
What is Mobile Ad Fraud? Mobile ad fraud encompasses a set of techniques employed by fraudsters to deliberately serve m…