What is a Post-install Event?A post-install event is any user action or event that happens during usage of an app, after the app has been installed. Post-install events can include events and actions such as app launches, completing registration, watching an in-app advertisement, making an in-app purchase, reaching the next level in a game, and more. The term is often used in the context of a cost-per-engagement and cost-per-action pricing model, or mobile campaigns in which advertisers can choose a post-install event to measure user engagement and only pay for the users who engage in that specific app event.
iOS IDFA: Apple’s Advertising IdentifierWhat is IDFA? An acronym for The Identity for Advertisers, IDFA is the un…
Mobile Ad Fraud
What is Mobile Ad Fraud? Mobile ad fraud encompasses a set of techniques employed by fraudsters to deliberately serve m…