Glossary

Playable Mobile Ads

What are playable mobile ads?

Playable mobile ads are ad units which offer users a snippet of interactive gameplay, letting users try out the advertised app before installing. Playable mobile ads fall under the nteractive advertising category, and provide users with an immersive and enjoyable ad experience.

Learn more about playable ads and how you can use them to acquire high LTV users.

Learn more here.

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