Organic App InstallsAn organic install is an app install that happens as the result of a user choosing to install an app on their own, either from actively browsing and searching in an app store, or through word of mouth. Organic installs cannot be attributed to a mobile ad campaign. Nevertheless, organic installs can be affected by targeted and aggressive mobile advertising campaigns, where the increased visibility and brand awareness drive a lift in organic installs too. Organic installs are important because organic users tend be the most active, and therefore have higher app retention rates.
Growth Loop What is the Growth Loop? The Growth Loop is a holistic approach to game growth which merges the monetizati…
Mobile Game Marketing
Mobile game marketing How to market your mobile game The most effective way to market your game is with a comprehensi…