Mobile game marketing

How to market your mobile game

The most effective way to market your game is with a comprehensive mobile game marketing strategy. You must first know your target audience. With an audience in mind, start marketing your game with a soft-launch, essentially releasing your app to a lucky few in advance of a full launch. You can also push it on social media, contact the press to write content such as blogs and app reviews, and create a landing page to funnel users to your app. Utilize these techniques as the foundation for a solid mobile game marketing campaign.

To promote your mobile game, you can run a paid user acquisition campaign. ironSource offers UA campaigns powered by machine learning, a predictive algorithm, and proprietary ROAS optimizer technology to help you connect to high-impact users who will love your app.

Head here to learn more about mobile game marketing and marketing your app.