Glossary

Mobile Ad Fraud

What is Mobile Ad Fraud?

Mobile ad fraud encompasses a set of techniques employed by fraudsters to deliberately serve mobile ads that have no potential of being viewed by humans, thus artificially inflating the number of ads served and subsequently making money from mobile advertising spend. Ad fraud is an industry-wide problem that increases the degree of risk involved with scaling mobile advertising campaigns to non-direct sources.

To detect and prevent the most common types of mobile fraud on non-SDK traffic, ironSource provides mobile marketers with Active Protect, a mobile fraud detection and prevention program. Active Protect blocks fraudulent or manipulated traffic in real time, and allows for advertisers to be re-credited with money spent on fraudulent traffic.

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