What is Mobile Ad Fraud?Mobile ad fraud encompasses a set of techniques employed by fraudsters to deliberately serve mobile ads that have no potential of being viewed by humans, thus artificially inflating the number of ads served and subsequently making money from mobile advertising spend. Ad fraud is an industry-wide problem that increases the degree of risk involved with scaling mobile advertising campaigns to non-direct sources.
Mobile Ad Fraud
iOS IDFA: Apple’s Advertising IdentifierWhat is IDFA? An acronym for The Identity for Advertisers, IDFA is the un…
Post-Install EventIn-App Events
What is a Post-install Event? A post-install event is any user action or event that happens during usage of an app, aft…